The Varying Strategies Employed by Apple Company and Huawei Technologies - Essay Example

Name: Institution: Tutor: Date: APPLE AND HUAWEI COMPANY Introduction Company’s competitive advantage is very vital to sustainable development and success of any business organizations as argued by (Henry 62). It ensures that the company becomes effective in achievements of its mission and vision which is always reflected on the goals and objective that the organization/company adopts. In this case competitive advantage refers to the capacity and ability for an organization to acquire attributes as well as abilities that enable the particular organization to easily outdo its competitors in the market share. Competitive advantage, therefore, is not a guarantee to an organization but rather the organizations must work for it through devising and implementation of strategies (Spulberi 1; Henry 58). Such strategies may be marketing strategies, production strategies as well as management strategies which if adequately implemented facilitate to creation and maintaining of competitive advantage. In this regard, this paper intends to analyze and compare the varying strategies employed by Apple Company and Huawei technologies co. limited which are both global competitors in telephony industry. Apple Inc is a global company which designs, manufactures and markets different variety of communication as well as media devices. It is also involved production of other products such as personal computers, portable digital music players as well as other software and hardware. In addition, also deals with services which include peripherals, net working solutions and lastly third party digital content and applications. As such the products include iPhones, Mac, iPad and iPod, as well as Apple TV. X operating system and other different varieties of software and hardware. Further the company offers digital content in addition to applications through the iTunes stores. While the company headquarters are located in United States, it sells its products worldwide via value-added resellers. To further intensify its profit revenues, the company also deals with third party iPhones, iPads, iPods compatible products as well as Mac. The iPod compatible products include printers, speakers, storage devices, headphones, application software and other accessories. The company’s target markets include business mega and micro, government agencies education institutions as well as the general public particularly the youth. To achieve it competitive advantage the company have adopted several strategies which are all in line with the company’s mission and vision. The company has invested in immense R&D which analyses the dynamic consumer demographics including change of needs. This acts as the basis of wide variety of innovations which the company engages in hence facilitating in fulfilling its commitment to ensuring absolute and best consumer experience. Further, the company which has strong value for the customers strongly embraces marketing strategies such as advertisement as the best way to appeal to customers. Additionally, as a market strategy the company continually differentiate its product and provide additional service line where in 2011 the company opened Mac APP Store which enables customers to additional services such as downloading and installing application for their Mac. Moreover, the company plans to expand and intensify it distribution networks as a strategy so as to efficiently reach more customers with high quality products (goods and services) as well as offering post-sales services. The company value for customers is also manifested in it high quality customer service that the company offers to them. In this regard the company has knowledgeable sales persons who have fully embraced the company’s value for customers hence facilitating high quality experience for the customers. As such, the company incorporated the E commerce where it sells its products through online stores hence complementing the retails stores. As such, the company is able to reach more customers who trade goods via online means. Through both retail and online store the company creates personalized relationship with its customers who are offered admirable and high quality customer service. The sales personnel advice the customer accordingly about the products, offering them required support services and training. With the increased competition from different companies the company is committed to investing more in marketing strategies as well as research and development which facilitates comprehension of consumer needs easily and efficiently. On the other hand, Huawei technologies Co., ltd whose main headquarters are located in china is a world most highly developing Apple company competitor. According to its latest annual report of 2012, the company the company just like Apple is committed to keeping focus on the customer. As such, the company aims at partnering with them hence creating personalized experience in its efforts to meet their goals as well as needs. The company’s value for customers is manifested in how it invests in getting customers feedback and finally implementing them. Its marketing strategies includes achieving more global market for instance in 2012 the company stepped its investment in Europe particularly in UK as well as Finland where it established a research and development center. Further, the company is also committed in continuous innovation hence calling for high investments in innovation projects such as research and developments projects. In this regard Huawei Company established laboratories in 2012 with an aim of focusing more on continuous investment in ICT fields. This has facilitated in product line expansion as well as differentiation of current products hence adequately meeting the customers’ needs and goals. Such products include smart devices such as middle-range as well as high end flagship smartphones including Ascend P1 Honor as well as Ascend D1 quad. It offers other products such as wireless network products which have seen the company earn a lot of profit all the same. While two companies that is Apple and Huawei Company are competitors, Apple Company happens to have acquired more market share than Huawei hence high competitive advantage. In comparison with Huawei Company Apple Company has intensified more on product line expansion, marketing strategies such as distribution as well as reaching more global markets. While the Huawei has invested more on innovation Apple Company has further intensified the customer service which is vital to its attainment of competitive advantage (Spulberi 1). As a pioneer company in comparison with Huawei Company, Apple Company seems to enjoy a larger market share and to invest more on research and development which facilitates the higher products differentiation so as to adequately meet the needs of the varying market segments. Unlike the apple company Huawei company lags behind in securing geographical market which is a factor that contributes positively to the apple company competitive advantage. The apple company is still on an upper hand as compared in terms of the product line (goods and services). I this regard apple company happens to have a lot of products both hardware and software which makes it more reliable by customers worldwide as compared to Huawei Conclusion Strategic plan as seen are vital in achievement and maintenance competitive advantage of any company. The strategies entail production strategies which includes research and development strategy hence differentiating and expanding the product line. This ensured production of quality products which adequately meets the needs of the customers. Another category which was manifested by the two companies is the marketing strategies which entail distribution network and creation of more geographical markets. For instance in the two case studies, the two companies competes in creation of more geographical markets an intensifying their distribution network hence improving revenue sales. Customer service is also a marketing strategy which facilitates creation of personalized relationship with the customer a factor which contributes immensely creation of loyal customers. Other marketing strategies includes promotions which is exemplified by advertisements and after sale services which actually promotes the total daily sales hence improving achievements of goals and objectives of an organization. Work cited Henry Anthony.Understanding Strategic Management. Oxford University Press. 2008 Spulber. Global Competitive Strategy. Cambridge University Press. 2011 Read More