Sales Presentation Project of Gym - Case Study Example

Student Name Lecturer’s Name Course Name and Number Date Submitted Product Creation Introduction The key drivers of economic progress since the beginning of the industrial age have always been age, land, and capital. In product creation, these factors are still vital and required, especially in accelerating some of the component of the new product. Nevertheless, in the modern business world, software and technology has invaded the business community, that they have formed a credible component of product creation as well. Technology has the impact of raising the return on investment by making these products more valuable (Broda and Weinstein, 2007). This process includes even the aspects of innovation and projecting the new product to be appreciated by the customers. Within the perspective of product creation, this paper aims at developing a new product, modifying its model, identifying its industry, and helping its improvement. More than that, the paper will develop the new product’s sales presentation. The product is about health and fitness services through training in the field. The service is to be offered in the gym and thus, the business name involves gymnasium. The business firm is to be located Minnesota. The atmosphere surrounding the area is suitable, and has effective in encouraging the development of the service in the area. As a student-Couch, the philosophical drive has involved coming up with functional training ground in a high tempo and at a motivated level acts as the positive spirit that each individual there takes toward a new level of body performance and personal health. Market Research The Gym is to operate in a coaching market where profession, experience, and best service offers are the tactical means of survival. By the available experience, professionalism of would add to the qualities and better services offered at the gym. However, out of the researches that has been carried out on many personal training clients and endurance sport athletes, it is expected that there are some challenges and lapses. Though many gym and personal training opportunities are offered by a variety of organizations, no coordinated and integrated programs that offer the innovation, experience, adventure, and congregating place that the Gym envisions. Under the principles of market segmentation, the Gym management will be identified in three major segments: personal training, parents of athletic children, and sport-specific athletes. The Personal training segment forms the sole market for membership marketing. The personal training strategy is, for the business, an underlying planning assumption that will insure promotional efforts will include but not be limited to this demographic. The Parent of athletic children segment will be composed of parents of athletic children who are looking for ways to advance their children’s competitive performance and insure against injury. Consequently, the Sports-specific athletes segment targets Individual triathletes, cyclists, body builders, runners, golfers, etc. looking to advance their competitive edge will greatly benefit from the services Gym provides. The Gym will offer a mix of small group personal training, individualized personal training, programming and classes, fitness testing, and membership for general gym use. The classes will include, but not be limited to, specialized indoor cycling classes for winter, which will be offered to sold-out crowds in different cities later. These will bring these classes to a new level with state of the art ergometers and Computer trainers. These devices will bring interactive cycling to the indoor environment like never before. Fitness testing will include Lactate acid tests, Vo2 max tests, and power testing. Gym service schedules Class Descriptions: Body Motion: A combination of conditioning and cardio body work to prepare any individual for off-season fitness. What will makes this class unique will be its emphasis on aerobic conditioning, using a blend of short bursts on Gym cardio equipment, including the “Pillar of Pain,” and functional body movements. Body Work: Circuits of movements designed more for strength rather than conditioning. Weekend Warrior: Will begin at 9-10:30 am, Saturdays taking the first 30 minutes for aerobic conditioning, 30 minutes for strength workout, and 30 minutes for stretch and technique. A combination of conditioning, strength, and technique to prepare any individual for full-body fitness will be induced at that point. What makes this class unique is its triple blend of aerobic conditioning, power strength, and technical guidance from our experts. Come for just one, or come for all three. Wind training: This professionally coached group riding workout features time trials, drills and interval workouts specific to each rider’s needs and set-up. Participants set up their own bikes and trainers for a guided 90-minute class: 6:30 – 8 pm, Tuesdays & Thursdays, Jan 13 – March 19, 2015. The Gym will be occupied during this time. The industry According to Kusinitz, et al (2013), fit consumers, as a percentage of the population, have been steadily growing over the past 20 years. Nationally, fit consumers, as a percentage of all U.S. households, increased 33.4% cumulatively from 2006-2011. If this rate of growth continues, the population of fit consumers is likely to grow in coming years at steady pace. For years, personal training has been a growing business for just that reason and was recently cited as one of the best growth businesses during this the 2008 economic downturn. The health club industry has proved hardy during tough economic times. Since 1992, when the United States emerged from its last recession, the number of health clubs had increased by almost 40 percent by 2002, from 12,635 to 17,531 facilities (American Fitness, 2002). National club membership also grew by almost 60 percent, from 20.8 million to 32.8 million in 2002, reaching 85 million by 2008. Research shows the fitness industry has continually been recession-proof, and that niche clubs are a growing market. Catering to different segments of the population is leading to niche gyms for women want to work out without men, the environmentally aware can do so in green gyms, etc. Sales Forecast and Presentation A preview of the sales records of related firms shows that most gyms operate under a net income of $7,000, and on a net income of not less than $2,000. The expectation of the business will look beyond the first years’ struggles of finance, to managing a huge profit and loss financial record as well as other financial statements that encourage customers, investors (interested people), and other stakeholders. The gym, from philanthropic perspective, will look into the future with hope and forecast on increasing capital invested into the business with focused improvement of services. Injection of more capital resources would mean greater deal of profit margins. Business strategy The business strategy that the business will use in promoting its services will involve offering innovative and specialized fitness training and classes to the public. This will be accomplished inclusion of a mix of high tech and low-tech training techniques and equipment in the facility. Coaches and other instructors will be teaching similar combination of strength, flexibility, and cardio training but with a safe mix of movements that will continually challenge all levels no matter where their fitness start point is and continue to challenge and improve on each person’s skill set and fitness level. Works Cited Broda, Christian M, and David E. Weinstein. Product Creation and Destruction: Evidence and Price Implications. Cambridge, Mass: National Bureau of Economic Research, 2007. Print. Brown, Kelli M. C, David Q. Thomas, and Jerome E. Kotecki. Physical Activity and Health: An Interactive Approach. Sudbury, Mass: Jones and Bartlett, 2002. Print. Jenson, E S. The Inovative Product Creation Process (ipcp). , 1993. Print. Kerber, Ronald L, and Timothy M. Laseter. Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company. New York: McGraw-Hill, 2007. Print. Kusinitz, Ivan, and Morton Fine. Physical Fitness for Practically Everybody: The Consumers Union Report on Exercise. Mount Vernon, N.Y: Consumers Union, 2013. Print. Read More