Ethical Businesses - Essay Example

PHASE 4 ASSIGNMENT BRIEF ONLINE GREEN/ETHICAL BUSINESS Phase 4 Assignment Brief Online Green/Ethical Businesses Customer inserts name Customer inserts tutors name Customer inserts grade course 02.05.2012, Introduction Setting up new business would depend on many factors that are environmental friendly. A business with a touch will not only flourish but also gain recognition in the intended area of operation. In this regard being sensitive of the people’s voice is pivotal in the initial planning, this will set the path straight in identifying the most appropriate venture that may seem viable in the eyes of many. This paper examines a venture in electric generation using a renewable source of energy. The choice is wind turbine. The rationale for selecting this is because most parts of the United Kingdom receives almost half the entire wind blowing across the Europe and thus it would suffice to make good use of these resources that many would easily afford and the cost saved from this quite significant in the long run. Wind turbines This is a form of energy generation process. It involves generation of electricity from wind power. This is possible through the turbines that turn at elevated rates to induce an electric field within a magnetic zone. The electrons generated would flow and thereby produce electric current, which would perform many functions just like that generated from the hydro power sources. This form of energy has many advantages in that it is cheap and would only require initial installation of the turbines and associated items to make electric supply available. This paper therefore, attempts to illustrate how wind turbine products may be availed online to make it easy for most people to order these products and acquire knowledge on how important they are in terms of costs, environmental ethics, and their application. The requirement of this project is windy condition and proper installation in appropriate place. The assumption is that ‘there is a potential to generate up to 3,500 GWh electricity per annum from domestic small-scale wind turbines in the UK’ (Energy savings trust 2012b: p. 1). This is the main aspect that would make the project a viable one, without which the entire project may not reap the benefits. The estimate is that the United Kingdom (UK) receives over 40 % of all winds flowing across Europe (Energy savings trust 2012b). Products and services on offer This venture will be seeking to offer a wide range of products that not only deals with wind turbines as renewable energy but will also offering consultancies and education on these products to the target community. Some of these include right position of installing these items with respect to wind direction. The choice items would in fact, vary depending on the choice of consumers and their capabilities. Those who would be a better position to purchase the biggest wind turbines will get good commission as opposed to those with small gadgets. Generally the goods on offer would include the installation apparatus that comes as a complete setting depending on sizes. Alongside these is the information on how the item would function and how to maintain for durability purposes. Some of these turbines have different specifications. Turbine specifications and their respective costs The two main domestic types of wind turbines include building mount and the pole mount. To save on this project, it is important to mention that ‘building-mounted turbines tend to produce less electricity per kW than pole-mounted ones; a well-suited 6 kW turbine can generate around 10,000 kWh per year’ (Energy savings trust 2012b, 2012). Pole mounted types of wind turbines have a power range of 5 kW to 6 kW. Its features include the free standing state and a suitable exposure in position. The other type is building mount whose installation is on the roofing as opposed to the mast mount system because of their small size that range between 1 kW to 2 kW. Uniqueness of this venture This venture is unique in the sense that it offers an alternative renewable form of energy to individual homes, communities, or industrial setting. They would be in a position to as well sell extra energy to the national grid system upon their connection to these. This will help save so much in terms of cost. The policy of feed in Tariffs would better suffice in this regard. For instance ‘you get paid for the electricity you generate even if you use it. What you don't use, you can export to the local grid -and get paid for that too’ (Energy savings trust 2012a: p. 1). Target customers This project will aim to get support from a number of individuals and communities. But the main targets are individuals after which it would broaden by luring as many people from different walks of lives as possible. These groups are important to jump start the project and transmit the benefits to other prospective groups. UPS’s The company intends to make the project an environmental friendly. This will be possible by making the clients appreciate the importance of preserving the environment while utilising natural resources effectively. Competitors The main competitors would come from other ventures in the renewable energy segments. These are the project using solar photovoltaic to generate cheap electricity from the sun. If they would be offering their raw materials at a lower price than what this project aims to start from, that would be a blow because it would require alternative ways of making these potential clients to appreciate wind energy. Company name The company intends to use its product name in its identity. The name would therefore be Affordable Windpower. This will reflect the importance of the company in helping people acquire cheap energy through utilization of renewable energy sources. Conclusions Business venture marks the beginning of a new thing in the market or a modification of the existing items. Uniqueness will always make the item unique even though it may have been there. It is important to take a feasibility study on possible factors that may promote or prevent attainment of this ideology. Conclusively, venturing in wind turbine online sale is not only ethical in terms of environmental reasons but also vital because it helps in utilization of renewable energy. Reference List Energy savings trust 2012a. Field trial of domestic wind turbines, 2012. Available from (2 March 2012) Energy savings trust 2012b. Wind turbines. Available from (2 March 2012) Read More