Effective Marketing and Promotion of the Fast-Food Shop - Case Study Example

Fast Food Shop Business Plan Name: Date: Affiliation: Executive summary The fast food shop is among the best businesses in the world today. Many people prefer fast food as long as they have the required nutrients and safe for consumption among all individuals. The main reason for starting and developing the fast food is provision of quality food and the same time ensuring that people are satisfied in the long run. The main objectives of the business is providing quality and affordable food to the people through the fast food and creating a joint where people access the food at ease. Moreover, the fast food aims at creating a convenient and affordable place where people can access food. The shop provides a variety of goods such as hamburgers, pizza, burgers among other vital fast foods. Considering the increased demand in Fast food shops, the town has limited shops and this creates a gap to be exploited. Through effective marketing and promotion the fast food shop has proved to be convenient and successful (Blackwell 2008, p.45). Business overview The fast food shop is a sole proprietor business and it was started in the beginning of year 2014.Since its inception, the business has been doing considerably well taking into account that the growth is affiliated to the increased population who are consuming the fast foods. With the trend, it is possible to realize considerable growth by the end of the year. The objective of the business is ensuring that people within the city and the surrounding can get affordable food which is nutritious in line with the WHO (World Health Organization) requirements. Moreover, on the objectives, the fast food shop is aiming to produce enough food that will ensure that all the people within the city can easily access fast food with ease and convenience. In line with that, the business aims to sell take away food to ensure that the sales are maximum hence ensuring profit in the long run. The vision of the business is simple is continuous provision of quality fast food in Canberra and the surrounding. Products and services The fast food shop will be providing quality foods in different varieties which may include hamburgers, chips, yogurt, pizza and some cuisines for the sake of the Arabs who are within the walls of Canberra. Moreover, the fast food shop makes delivery services to the customers who are in different locations within the city at a given fee. The delivery service makes the business to be unique and for that reason, many customers will go for the fast food shop that provides such services. Moreover, the products which the shop sells are better compared to other products in other hotels and restaurant. For instance, the hamburgers produced in the shop are better compared to others in the sense that one can eat as he walks since they are dry and mixed together (Blackwell 2008, p.78). This means that a customer can buy the hamburger and eat while walking in the park. Pizzas are prepared in such a way that one can also eat while doing something else. Following the mode of preparation, many people advocate the pizza from the fast food shop since it’s the best for people in the town. In general, most of the products that are produced in the fast-food shop are affordable, tasty and convenient to eat and this gives the fast food shop an upper hand in that area. Through genuine and quality provision of goods and services, it’s paramount to note that these have been pivotal in the growth of the business and its modification will continue to ensure that the business is growing, as it ought to be. Industrial overview The fast food shop is highly relevant and at the same time viable in the world of food and hospitality. With the increased cases of people needing and preferring take away food, it is important to note that efficient and convenient shop will ultimately lead to the success of the business. Most of the people who are in towns are likely to feed on fast foods since they are readily available and also one can carry them on take away basis. Most people and more especially the working class in towns are likely to eat the fast foods hence making the fast foods marketable in the long run. In the city, there are several fast food shops which are flocked with many customers during the lunch hours (Blackwell 2008, p.78).Despite the fact that they are several of the kind, the demand for the fast food is still high and this creates an opportunity for the food outlet to continue growing. The main customers for the fast food include students, workers and other individuals who may be in the town for one thing or the other. However, it should be noted that most of the customers are students and working class who are in the town. Therefore, most of the targeted customers will be students and the working class. If it’s possible to get all the students and a portion of the working class then the business will ultimately be lucrative (Blackwell 2008, p.78). Marketing strategy For the fast food to be productive in the long run, various strategies must be adopted to ensure that profit will be realized in the long run.For instance, price is very instrumental in the market and therefore, the fast food will ensure that the foods are slightly cheaper compared to the other outlets. This will not only promote marketability of the products but also it will work for the betterment of the business (Blackwell 2008, p.78).Promotion and advertisement is also part of the marketing strategy and it will be enhanced through printing T-shirts bearing the name of the business and later these T-shirts are distributed to the customers who will be coming in the food outlet. Through the strategy many clients will get to know the opulent hence welcoming the other. Moreover, advertising in the campus radio and college media is also another way zoo ensuring that the business is growing. Moreover, face book and twitter pages will be opened to ensure that the people are getting the information hence contributing to marketing and popularity of the food shop. Through the campaign, customers will get to know about the food shop and ultimately it will gain the popularly hence leading to increased profits in the long run (Blackwell 2008,p.81). The fast food shop does not only offer the food, it also offers the delivery services and this makes it worth and profitable in the long run. When customers order the food through the online services and also in social network, the delivery service is usually free as long as they are within the city. This service works the best in improving the name of the business and also increasing the customer base. Operation plan The operation plan provides the responsibilities which are entitled to each and every individual in the fast food shop. 1 Name Roles 2 Owner Over management and making decisions pertaining the business 3 Manager Ensuring that the business is running smoothly in accordance to the stipulated rules Ensuring that customers are satisfied and when applicable they provide feedback from the customers 4 Cashier Collecting payments and making daily financial reports 5 Waiters Serving the customers in accordance to the stipulated recommendations. Moreover, they get feedback from the customers. 6 Security officer Ensuring the workers and customers are safe from external aggression. Financial plan The fast food shop has operated for about six months and in that period; various financial observations have been made which are pivotal to the ultimate growth of the business. The table below will indicate simplified data on the financial records. MONTH COST OF OPERATION TOTAL REVENUE DIFFERENCEOR PROFIT January $25,000 $20,000 -$5000 February $27,000 $23,000 -$4000 March $28,0000 $28,000 0(break even) April $30,000 $34,000 $4000 May $32,000 $42,000 $10,000 The above data shows the progressive growth of the fast food shop from January to May. During the month of March the business starts to maintain its and the situation is referred to as break- even point. Following the data, it’s paramount to note that the business is worth and its operation seems to be fruitful. Considering that the business has only operated for a short time, it is evident that with continued effort, the business will grow to reach greater heights. Reference Blackwell, E. (2008). How to prepare a business plan (5th ed.). London: Kogan Page. Read More