Wal-Mart - Entry into International Market - Case Study Example

The paper 'Wal-Mart - Entry into International Market" is a good example of a business case study. Wal-Mart is a multinational corporation that was founded in the United States of America and it operates in 27 countries. It is the leading company in terms of revenue collection and it also has a huge workforce of about 2.2 million employees. The company operates in countries with stable political and economical conditions. Wal-Mart has fully embraced the use of modern technology. The external environment in which the company operates favours its growth and development. Wal-Mart has been faced with legal challenges ion in some countries. The SWOT analysis indicates that the company is stable although it faces threats from competition and lawsuits that may affect its brand image. The company has weaknesses in some of the product lines like clothing. The Company is a market leader in most of the products including groceries. However, it faces still competition from some of the companies including Costco and Tesco. The company has a market share of about 25% in the supermarket business in the United States of America. The marketing mix strategies of the company are effective in meeting the demands of the customers. The low pricing strategy of the company has played an important role in ensuring that it is able to attract more customers. It is recommended that the company should continue using the low-cost strategy as well as the modern technology for the purposes of meeting the demands of the customers. The company should also enhance its supply chain in order to ensure that it is effective in terms of delivering the required goods on time.

• Introduction

Wal-Mart is an American multinational retail corporation that operates warehouses and discount stores. It was established in 1969 and its headquarters is in Bentonville Arkansas. The company has 11,000 stores that are located in 27 countries throughout the world. It is also the largest private employer in the world as it has 2.2 million employees (Wal-mart, 2015). In terms of revenue, the company is the largest revenue collector in the world.