E-business Application - Essay Example

Running head: E-buiness application E-business Application Author Author Affiliation October 2009 Table of Contents Table of Contents 2 Executive Summery 3 Introduction 3 Business Objectives 5 Website domain name and registration 5 Marketing strategy 7 Online marketing strategy (4 P’s) 8 Promotion 9 Product 10 Place 10 Price 10 Search Engine Optimization 11 Search Engine visibility 11 Conclusion 12 References 13 Executive Summery This research will provide a detailed analysis about the implementation of the E-Business application. This research based report provides a detailed analysis of the Australian Souvenirs online ecommerce business website. In this report, I will present a detailed business plan for the online business implementation. The main areas of discussion in this report are regarding the online business plan, market opportunity for the product, website domain, registration, online marketing strategy and search engine visibility. Introduction The Internet is a wide-reaching collection of networks that links the millions of organizations, government agencies, , and educational institutions individuals (Shelly, Cashman, & Vermaat, 2005). More than one-half billion people all over the world make use of the Internet every day for an assortment of reasons, few reasons are given below: (Shelly, Cashman, & Vermaat, 2005) and (Chaffey, 2007): Talk with and meet other people around the globe Utilize a wealth of information, news, and research results Online shopping for goods and services of their choice Bank and investment Participating in online classes Utilizing ways of entertainment and free time, for instance online games, music, videos, books, and magazines. The comprehensive accessibility of the Internet for the exchange of transactions between buyers and sellers is the basic reason for the building of electronic commerce (e-Commerce). “Electronic commerce is the course of action of purchasing and selling goods and services electronically with computerized business transactions by means of the Internet, networks, and other digital technologies” (Chaffey, 2007) and (Laudon & Laudon, 1999). It also encompasses actions and operations behind those market transactions, for instance advertising, customer support delivery, marketing, and payment. By substituting manual and paper-based techniques with electronic methods, and by making use of information flows in modern and energetic modes, e-Commerce can speed up ordering, delivery, and payment for goods and services on the other hand reducing organizations operating and inventory expenditures. “E-Business is the utilization of the Internet and other digital technology for organizational communication and coordination and the management of the organization” (Laudon & Laudon, 1999). The World Wide Web has turned out to be a universal medium for electronic commerce (e-commerce), developing modern techniques for businesses to cooperate with one another and their customers. In most simple words, e-commerce means carrying out business online (Norton, 2001). This project is about the implementation of an e-business website. This website will provide the facility regarding the better management of business and effective handling of Australian Souvenirs products ordering, advertising, and selling. Here I will elaborate the main implementation scenario of the website. Business Objectives The main purpose of Australian Souvenirs new web based business implementation is to manage the tasks of the business effectively, for instance we will develop an automatic system regarding the online customer data storage, searching, and editing. This system will also provide the online access to a broad customer space. Through this system we will be able to provide a web based platform regarding the information transfer and management. This web based platform will also serve as a marketing medium for the advertisement of the new Australian Souvenirs products. The most important objective of this project is to produce profit by using modern and up-to-date technology, and gain a competitive adage by throwing this state of the art technology in the customary way of doing such type of business. Website domain name and registration The website of the Australian Souvenirs needs to have an easy to remember domain name. This domain name will be: Domain name: www.aussou.com Here “aus” is used from Australian and “sou” is used for Souvenirs. Domain Name Registration: The website registration will involve the purchasing of the web domain from any Internet Services Provider Company. This involves the process of hosting for the online website of the Australian Souvenirs. I have researched about different online hosting corporations and found that online web hosting company Volusion offers services for the availability of the online E-commerce Solution. The services of Volusion comprise, web hosting, security, development and online consultation. The specialists at Volusion online have made the effort through compiling all the tools we require to put up for sale online into one search engine responsive web based shopping cart-software-solution (volusion, 2009). The website registration and hosting through the Volusion will offer following advantages. Incorporated, standard web based software updates 100% Redundancy of every hardware for the successful upholding of the online business Dedicated network operations center Incorporated hosted email by means of multiple email accounts SSL established security by means of full HTTPS support 32-GB RAM Assurance of 99.99 percent Up-time SLA We will give our desired domain name and details to this company. Company will check for the availability of the domain name. After confirmation of the website domain name availability we will register the website through above mentioned company. This company will charge monthly or yearly fee for the website hosting and domain operating. Marketing strategy At the present web based business is evolving more readily so it is really important to have an online business system so that an organization can flourish. E-commerce is most likely one of the majority popular subjects between sorts of studies on the effects of the Internet (Kotler, 1997). In terms of a comprehensive study for the composite affects of e-commerce on traditional integrated logistics, a difference has to be drawn among the two main technique of online management that are akno0wledged as business- to-business or B2B and business-to-consumer or B2C (Carter, 2009). For the Australian Souvenirs online website we will establish a web based policy for enhanced business management and handling. In this policy for the online products and services we will establish greater customer satisfaction and comfort regarding online facilities. The main facilities we will provide to online customers will comprise more flexible transaction process, easy to handle website structure, on time delivery, and some of the value added services for the enhanced security of user information on the web. The marketing policy will involve the advertisement of new product and promotions on the web. These will be made available on the Australian Souvenirs online website, local newspaper, and through search engine optimization. For the Australian Souvenirs online website business an accurate competitive benefit can be achieved if there is an assurance to hold in the subsequent proceedings (Doraemon, 2008): We need to focus on our consumer: In the new system implementation for the Australian Souvenirs online business we need to be familiar with how we will attain target, recognize our clients requirements as well as offer the essential services/ products to develop the significance that we be able to carry to our client; We need to know our competitors: In the Australian Souvenirs online business we have to recognize who our main competitor's are, however as well identify what their weaknesses and strengths are, together with their promotion strategies and potentials. Market direction: Australian Souvenirs online business will establish a policy that would be tending to augment general performance as well as augments a corporation's value to its clients (Doraemon, 2008). Online marketing strategy (4 P’s) This section is about the Australian Souvenirs 4P's marketing Mix Models analysis. Here I will present the main areas regarding the 4P's marketing Mix Models of the Australian Souvenirs business. The 4Ps or Marketing Mix model can be utilized by marketers as a tool to help in executing the market strategy. The market managers utilize this tool to attempt to produce the most favorable response in the target marketplace through blending four variables in a best means. It is significant to recognize that the Marketing Mix theories are convenient variables (McCarthy, 2009). For this project we have four main factors of the Marketing Mix model (Trumpuniversity, 2008). Promotion Product Place Price Now I will discuss these factors regarding the Australian Souvenirs business working and portions. Promotion Promotion is a perceptual place. It's where your manufactured goods or service fits hooked on the marketplace. Effectual positioning places you first in line in the intellects of possible customers. For the Australian Souvenirs business the new website promotion is really essential. In this scenario we need to establish a better promotion policy that can address the main market trends and promotion areas. Here we will conduct a detailed research and extract the main areas and sectors that need to be addressed. Australian Souvenir’s promotion is an influential tool that permits us to generate an image (Trumpuniversity, 2008). The main elements of Australian Souvenirs Promotion strategy will be: Quality. Services. Contents. Product An Australian Souvenirs product factor includes lot of physical factors regarding the products. These can be Souvenirs size, packaging, style, and label. We need to design the products and associated factors with great care. We have a new business area and we need to concentrate on these factors so that a customer can effectively be attracted to this area. In the course of differentiation in Australian Souvenirs product, service or packaging, Australian Souvenirs Corporation moves to a position in which it is capable to maintain a top status in the marketplace. Product Differentiation is of very important in product management for the Australian Souvenirs and has forthcoming in forging flourishing marketing strategies. Place The Australian Souvenirs needs to target the Australian people. These products are mainly aimed towards the Australian nationals. However any outside national can also access these products by using web site. Here we need to research about the main operational places and working structures that involve our product use. In this way we will be able to effectively target the product to that specific area. Effectual positioning places us first in line in the intellects of possible customers (Trumpuniversity, 2008). Price The price strategy for Australian Souvenirs needs to be developed by seeing all the factors associated to the business. The price strategy of the Australian Souvenirs is developed by the demographic transformations, like in a county, in a particular festival the precise of the Australian Souvenirs are cut down for the providing the local community a better advantages (Emling, 2007). Search Engine Optimization For the search engine optimization of the Australian Souvenirs website we will add huge quality of different options for the purpose of enhancing and improving internet traffic to our business website. This process will involve integration of different search options in the web portal. This will be done by adding lot of different target words in our website page’s contents. In this way each time when user searches for a product which is related to our business then the search engines will display our website pages on the searched results. For this process we will develop a huge list of target words or those words mostly used in our business areas. Then these words are added to our business website title tag or header tag. When a search engine will get any word relating our word, immediately our business page will be appeared to first page of the search engine (SEO, 2009). Search Engine visibility This section is about the Australian Souvenirs website and associated search engine visibility. People search the web site when they desire to discover about our company or product. The majority of people who search make use of general and descriptive words to search the web. This search does not involve brand names or terms. If our Australian Souvenirs website has no search engine visibility on those keywords then our web site visitor will no be able to see our website or his desired contents (Heng, 2009). For the establishment of the search engine visibility for the Australian Souvenirs business, we need to have good idea about performing a keyword research. Here we will require discovering what words people frequently utilize when during their search for a kind of company or business similar to us. Then we need to produce appealing website content which is foundational on these words. Through the enhanced optimization of the website content, we will have enhanced search engine visibility. Eventually, we will obtain more website traffic toward our website. For the search engine visibility for the Australian Souvenirs business we will require to optimize press releases foundational on above mentioned keywords. Conclusion Internet has become the basic need of every kind business. Mostly business activities (including transactions, dealings, banking) are performed over Internet. In this research I have presented a detailed analysis of the e-business website development aspects and implementation details. Here I have outlined the main marketing strategy Australian Souvenirs which online business need to adopt. I have discussed a marketing model that covers 4Ps for business promotion and marketing. This report has also presented market opportunity for the product, website domain name, registration, and search engine visibility. This report has offered a deep insight into the business and ecommerce system implementation for the Australian Souvenirs. References Bavarva, B. (2009). Increase Your Website Search Engine Visibility. Retrieved 10 15, 2009, from http://www.sooperarticles.com/internet-articles/seo-articles/increase-your-website-search-engine-visibility-15314.html Carter, B. (2009). The 5 Best Revenue Models in E-Commerce History. Retrieved 08 23, 2009, from http://ezinearticles.com/?The-5-Best-Revenue-Models-in-E-Commerce-History&id=102842 Chaffey, D. 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