SWAT Fitness - Company Summary - Example

The paper "SWAT Fitness - Company Summary" is a perfect example of a business plan. SWAT Fitness will provide a full-time personal training service that is more outdoor orientated with its administrative functions being centred at Bruce suburb in Canberra city. There are not many fitness companies that have emphasized personal training and with our mode of operation within the Belconnen district where our target market is based. This business plan defines the realm of our services and will help in the acquisition of the essential investments to start the company. It will as well be continually utilized in evaluating the goals, mission and objectives of SWAT Fitness.

The basis for SWAT Fitness's success lies in the company’s power to market successfully, create a unique appealing atmosphere that will glue customers, and hire highly skilled professional staff who will be responsible for the company’s operations and programs.

The fitness industry has indicated a high potential for establishments to emerge successful in their investments over the past years. This has been marked with fitness centres recording about a 131% rise in the annual income to $679.4 million within the Belconnen area alone. The projections show that these trends will continue. In these regards, SWAT Fitness conservatively projects to make a solid net profit within its first operating year and further increasing its initial figure considerably by end of the third year of operation.

• • • 1.1Goals and Objectives

The ultimate goals of SWAT Fitness are to provide excellent fitness training services to both individuals and corporate bodies given our limited resources with expectations to make profits. This will require excellent strategies, programs, and competent staff. It will therefore involve first, reaching out to our clients to conduct the training sessions and using a home office for administrative purposes. Our main goal encompasses the smaller objectives of expanding our scope of operation to include the whole of Canberra, Australia.