Organisation Development - Case Study Example

Name Professor Course Date of submission Contribute to Organization Development Organizational Introduction McDonalds is an American hamburger and fast food restaurant chain. The mission and vision statement of the corporation include being the global leader in the fast food restaurant industry (McDonalds Corporation, 2016). To realize such commitment, the corporation is focused on delivering great tasting, high-quality food to the customers, and provision of excellent experience. Organizational development plan Strategic purpose The corporation’s vision statement is to the modern and progressive company that delivers burger to meet the contemporary customer experience. The vision statement covers different aspects of business through the implication of business of innovation in satisfying the current needs of the market. The strategic objective that the institution links to the vision statement is the innovation of the goods and services matching the preferences and expectations of the customers. On the other hand, the mission involves being the favourite place for customers to eat and drink with dedication to being the great working place, being strong, and positive presence within the market. The mission statement include different aspects including human resources, corporate social responsibility, brand image and characters of the products offered. With such factors, there are no changes required in the mission and vision of the corporation as they cover important factors necessary to propel organizational processes. In organizational development, the human resource play important role as the department determines the quality of the employees within the organization. To compete in the ever-changing world, the corporation need to realign frequently itself with customers’ needs. The organizational development needs to focus on the best use of the organizational employees; thus, the HR has to recruit highly skilled people fitting organizational culture. The HR also needs to manage the growth of employees through training and filling the employment gaps in a bid to assist securing the desired competitive edge. As a result, the HR influences the cultural components of the corporation’s such as strategic planning, recruitment skill, job analysis and design, and customer needs. Ways of determining the current issues affecting the corporation include interviewing the employees, feedbacks from the potential customers either through oral questions or online on the comments within the social media platform. The current issue affecting the corporation is the baggage of operational complexity. Just like any other large business, McDonalds has been able to collect several baggages throughout the years. The complexity range from the menu, which confuses the customers to clamorous, set of investors which intent to unlock value from the real estate holdings. To overcome such obstacle, the corporation need to undertake a market research to establish the menu that fits its distinct market considering that it is a global corporation. Current Development Initiatives To stay competitive and relevant in the market, McDonalds Corporation has an initiative dubbed “Talent for Tomorrow” which aims to redefine employee education and training. The institution recognizes talent as essential for success. The broad commitment of the corporation to education includes English Under the Arches which is an English learning programme for the managers and trainees. Competition is becoming very stiff with opportunities attracting new investors. Yelp is one such initiative used by the competitors as it has tremendous power within the industry. Therefore, having a strong backing of positive Yelp reviews, the corporation would experience several opportunities. However, the most important thing that the businesses need to understand is that, with Yelp, the potential consumers can review the business without even creation of the account (Chen 115). As a result, the restaurant needs to be proactive to ensure that the strategy works for the business. Such means adding certain details including photographs, store hours, menu, location, range of prices, parking, outdoor seating, and Wi-Fi. Enhancing management commitment, additional roles of the supervisory workers, and personal accountability are important factors that the corporation need to consider as well. The management needs to commit to higher standards of ethical behaviour. To the potential customers, each action of the employee reflects McDonalds, which makes it important to uphold reputation at all times. Employees play important roles in ensuring the achievement of the desired results. Therefore, the corporation needs to focus on initiative designed to improve the performance of the employees such as paying them a living wage. Recently, there have been protests to increase the minimum wage. Besides, there have been reduced performance and organizational productivity due to huge protests asking the corporation to increase the minimum wage to $15 per hour. Properly paid workers are motivated; as a result, they tend to push for organizational objectives, missions, and visions for the achievement of the desired success. Brainstorming the initiative and SWOT analysis There are several initiatives that the corporation could employee to ensure adequate development and choosing the best option was a great challenge. However, effective employee performance determines to the results of the other initiatives, which makes it the best option of improving organizational development. There are various methods the corporation could use in determining the pay rises of the employees such as balancing loyalty and merit, reviewing the market comparables, recognizing the value and quick promotions, and using the goal oriented evaluation mechanisms in effecting the pay rises. Deciding the best methods of implementing the pay rise for an organization such as McDonalds might be difficult considering the experience of the workers. For this case, the corporation should use balance loyalty and merit method. Besides the equity for the early years, the corporation need to use the length of their tenure in calculating compensation, the initiative might sound updated but is assists in retaining early and experienced employees which could be a positive signal to the other employees. In addition, the strategy serves as the basis of motivating the others to remain within the corporation with an aim of receiving hefty salaries, which reduces focus on other mechanism of motivating the workers. Strength Weaknesses Improved standard of living for the employees Enhanced employee motivation and Corporation’s performance Prevention of loss of labour Improved trust between the organization and the employees Increased commitment of the employees to organizational performance Increased investment of the corporation Declined morale of the other employees Fewer hiring by the organization as it retains the old employees Intensified competition among the employees which could affect concentration of the job Opportunity Threat Tapping the unseen potential of the employees Improvement in the level of employee commitment, performance, and brand image Employee retention Increased corporation’s expenditure Pretence in the effective achievement of the results with an aim of receiving salary increment Poor mechanism of achieving the competitive edge To exhaust on various mechanisms, each of the group member had to recommend at least two strategies. Choosing the best option was a bit challenging, though the group focused on the strengths and weaknesses of each initiative to assist in elimination of the initiatives and reduce conflict among the members. McDonalds operates within a highly competitive business environment; therefore, the intervention chosen needs to focus on not only improving the commitment of the employees but also ensure that such initiatives have positive impact on the potential consumers. SMART goals and Action Plan The goals of the development are to: 1. To improve the standard of living of the employees 2. To unmasked the hidden potential among the employees 3. To increase the level of the commitment of the employees to the achievement of desired business performance 4. To improve customer experience through motivation of the employees Action plan Action Plan Actions Resources Roles Training requirements timeline Effectiveness of smart goals Expected benefits Expected consequences To improve the standard of living of the employees Appraisals from the HR; organizational finances The HR ensure accurate information of employees Not applicable 3 weeks Increased performance and motivation Increased customers base and satisfaction Increased organizational expenditure To unmasked the hidden potential among the employees Finances; interview questions for the employee; appraisals Finances for preparation of the needed materials Training on employee contribution in management 2 weeks Equal contribution of employees to organizational success Enhanced employee performance and customer base De-motivation of some workers increment in expenditure To increase the level of the commitment of the employees to the achievement of desired business performance Human resource manager and workers Human resource managers provide adequate training to the employees Training on employee roles in the achievement of the desired results 1 week Enhanced employee commitment and achievement of the desired goals Employee motivation and improved business performance Increased expenditure and pretence among the employees To improve customer experience through motivation of the employees Potential customers and employees Customers offer information on organizational performance Training on customers’ needs and ever changing market trends 2 weeks High understanding of customers and business needs Enhanced job performance and employee commitment Increased business expenditure Performance Indicators 1. Revenue improvement 2. Customer base increment 3. Increased customer satisfaction Communication Plan Communication will be based on various technological aspects such as telephone, online on organizational website, social media platforms, and interviewing the business management. Team members will undertake their roles and communicate online through the emails and conversation platform for the group. Regular meetings will be communicated through telephone conversations and feedbacks send through various platforms. To gauge employee satisfaction, the vital questions to be considered are: 1. Is there any factor that you think should be included in the development plan? 2. What are the major factors that need improvement to accommodate the needs of all the employees? 3. Are there any ways that you think that the organization has been violating your rights? 4. Does the project plan cover all the factors that affect the business and employee performance? 5. Do you think with such activities outlined in the business plan the business will meet its needs? PART B: Present and implement the organisational development plan Presentation of development plan for endorsement The plan focused on improvement of the performance for McDonald Corporation through ensuring adequate salary compensation for the employees. The initiative is considered important as it has positive impacts on the customers’ satisfaction; hence, the business might not to focus on others strategies of improving customer experience. The plan undertook an analysis of the strategic purpose which is develop a plan for the organization; situational analysis through undertaking the strength, weaknesses, opportunities, and threat (SWOT) analysis in establishing the effectiveness of the plan. Moreover, the plan outlined the objectives associated with the plan; the action plan outlining the activities and timeframe for the achievement of the results, and communication plan. Implementation and reviewing of the development plan The success factors associated with the plan include increased performance and motivation of the employees; equal contribution of the employees to business success; increased customer base; enhanced business performance; and high understanding on the role employees play to achieve business success. However, there are shortcoming as well such as increased organizational expenditure, de-motivation of some employees, and pretence among some workers to gain salary rise, which could impact the business negatively. Although the plan might seem costly for the organization, the benefits are immense. The major obstacle encountered while developing the plan was that each of the members needed their interventions integrated within the development plan; as a result, the focus was on undertaking the situational analysis to establish the costs and benefits of each intervention. The plan does not require much training for the employees; however, it is important that they understand the impact of the plan on their activities and overall organizational performance. The major factor like to impede the implementation of the plan is financial constrain which the business need to address effectively. Problem Solving and Team Development Conflicts within the projects occur due to misunderstanding, personality clashes, inadequate cooperation, perceived unfair treatment, and substandard performance. Collaborative approach involves encouraging and training the partners to work together in a bid to find the best solution. It involves cooperating to come up with ways of assisting both the parties achieve the desired goals while ensuring the existence of positive relationship. However, the members need to understand that it is not possible for each person to get exactly what they need and to achieve the temporary settlements for the long-term issues. Moreover, the process involves negotiation, arbitration, mediation, and facilitation. Virtual teams often experience fewer conflicts due to less direct contact between the team members (Appelo, 2012). To handle such conflicts, it is important to build virtual teams like the collocated teams, establishing the norms of the group including those for civility and responsiveness, establishing an effective method of managing the conflict, and using the real-time communication. The communication could take place in teleconference or social platforms with team members to delegate on issues affecting them. Works Cited Appelo, J. "Five tips for handling conflict in a virtual team Project Management At Work." 1 May 2012, projectmanagement.atwork-network.com/2012/05/01/five-tips-for-handling-conflict-in-a-virtual-team/. Accessed 3 Nov. 2016. Chen, K. K. Enabling creative chaos: The organization behind the Burning Man event. University of Chicago Press, 2009. McDonalds Corporation. "McDonald's Beef Sustainability Programs :: McDonalds." 2016, corporate.mcdonalds.com/mcd/sustainability/signature_programs/beef-sustainability.html. Accessed 3 Nov. 2016. Read More