Strategy Development at the LEGO Group - Assignment Example

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The paper "Strategy Development at the LEGO Group" is a great example of a business assignment. For the global segment, having a presence in many countries drove the company to set a target of becoming the best global brand by 2005 (Jensen 2010, p. 543). In regard to the socio-cultural segment, market research findings showed that children seemed to mature earlier and hence needed toys at a much younger age…

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Subject: Business
Type: Assignment
Level: Undergraduate
Pages: 7 (1750 words)
Downloads: 0

Extract of sample "Strategy Development at the LEGO Group"

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