Pet Hospital Assessment - Example

Business plan Name Date Course Introduction The business will be a pet hospital and it will be based in Melbourne Australia. The pet hospital will be involved in the provision of medical care to the pets. Dogs and cats will be treated at the hospital for any injuries or diseases. The company will offer high quality healthcare services to the cats and dogs for the purposes of gaining confidence among the clients who will be the pet owners. Doctors who are highly qualified will be employed for the purposes of treating the pets and dogs. The company will start by attracting the customers within the neighborhood before conquering the region. All the record so of the pets will be kept for the purposes of future reference during the treatment. Health advice will also be provided for free to the pet owners bring their pets to the facility. The business will occupy a three storey building for the purposes of ensuring that it effectively addresses the health of the pets. This is considering that the company intends to attract a high number of clients. A medical laboratory will be set up within the hospital for the purposes of testing and hence adequately dealing with any diseases that may affect the pets. Experience pet handlers will also be employed for the purposes of handling the pets during the treatment process. This will also be important for the purposes of gaining the confidence of the pet owners. The ability to satisfy the clients is important in terms of ensuring that the clients have confidence with the organization (Naumann, 2011). The business ownership will be a sole proprietorship for the purpose of easy management and policy making. Adequate capital is also in place for the purposes of entering into a sole proprietorship. The assets and liabilities of the company will also be tied to the business ownership. On the other hand various levels of employees will be involved in the technical as well as the managerial aspects of the company. As the chief executive officer of the company, all the decisions will be made at that level with regards to the running of the business. Doctors who are highly qualified in veterinary medicine will head the departments except for the human resource department and the information technology department which will be under the professionals in the field. All the doctors in the dog facility will be degree holders in veterinary medicine. The employees who will be assisting the doctors must be diploma holders. The head of each department should posses a masters degree. This is for the purposes of ensuring that the departments are efficient. The heads of each department will be responsible for the supervision of the employees. The vision of the company is to see all the pets receive the best quality of health care for the purposes of saving their lives. Its mission is also to ensure that the quality of life of the pets in the neighborhood and the entire region is improved. Any employee who goes against the policies of the company or mistreats any pet in that is within their care will be dismissed with immediate effect. The business strategies will ensure that the customer base is increased in order to conquer the region within the shortest time possible. The business strategies usually determine the rate of growth of the company (Simons, 2011). Marketing Products and services to be offered The main service that will be offered by the company is the treatment of pets. This will include the treatment of the pets for physical injuries as well as diseases. Any form of physical injury will be treated in the facility by the doctors who will be qualified. Immunization of the pets against diseases will also be conducted in the facility. This is for the purposes of preventing the pets from being infected by various diseases. The pets of different ages will receive immunization at the facility and the vaccines will be available to the pets at any time. Surgery will also be conducted at the facility to the pets. This is depending on the disease or injury that is facing the pets. The use of surgery plays an important role in terms of saving the lives of the pets from life threatening conditions. Strict medical procedures will be conducted during the surgery so as to ensure that the life of the part is saved. A laboratory will also be available in the hospital. The laboratory will used for the purposes of carrying out tests so as to determine the conditions facing the pets. Samples from the region can also be tested within the laboratory at a prescribed fee. Highly qualified personnel will be involved in carrying out the laboratory test. Consultation services regarding the care of the pets will also be provided by the facility to the pet owners. All the services provided by the hospital will be of high quality. The provision of high quality services is important in terms of gaining the confidence of the clients (Weske, 2012). Target markets and customers In the initial stages of growth, the business will target the pet owners around the neighborhood in the area that it will be located. However as the business continues to grow, the company will target the pet owners around Melbourne. This may take some time and it will require the company to create a strong brand image in order to achieve this target. After conquering the Melbourne region, the company will target Australia as whole. This will see the facility offering treatment to the pets from allover the country. This will however be limited to the specialized treatment. The ability to meet the demands of the targeted customers is important for a company in terms of ensuring its growth and expansion (Stokes, 2010). It is also important to note that the company will face a lot of competition from other facilities as it will be a new market entrant. However, it will employ specialized techniques for the purposes of conquering the market and achieving its goals and objectives. A part from the pet owner in the region, the company will also target the animal facilities that operate in the region. Pet training facilities will be targeted in the region and this will also increase the customer base of the company. This is considering that the pet facilities usually handle a high number of pets in their facilities. A wide customer base is important to an organization in terms of ensuring that it generates more revenue. Industry The industry is quite competitive in Melbourne as several pet hospitals are already in place. The need for the pet treatment services has seen an increase in the growth of the industry. This has contributed to its stiff competition. On the other hand, the number of clients is high in the region and hence the high number of facilities that handles and treats the pets. This is because almost each home in the region has a pet. The private doctors who treat pets also form a basis of competition. This is because most of the doctors are mobile and move from one home to the other while offering the medical services to the pets. Pet hotels are also spread across the region with some offering the medical services whole caring for the pets. Such facilities are thus a source of competition in the industry. The government and the local authorities also have facilities that offer treatment to the pets. These facilities offer treatment at a lower rate as compared to that of the company. This also forms part of the competition within the market as it has impacts o the customer base. However, most of the pet owners usually prefer the services of the private facilities. Competition with an industry is important in terms of determining the number of customers that a company can have within a market. On the other hand, it is important to note that competition has a positive impact on the quality of services that are offered to the clients. It is due to the competitive nature of the industry that the company will offer high quality services (Biehl‐Missal, 2011). Location The location of a business is important as it determines the ability of the customers to access the services of the company. On the other hand, it is also important to note that the location of the company determines its ability to implement its goals and strategies. The business will be located in Melbourne Australia. However, it will not be located in the heart of the city. This is because most of the customers do not live within the city. The company will be located close to the residential areas of the city. This will play an important role in terms of ensuring the accessibility of the company to the clients. This location will be strategic considering that some of the cases may be emergent. The nearness to the customers is important in terms of ensuring attracting more customers (Reitzug, 2012). This is due to the conveniences that it will offer to the customers. The company will also be located far from the competitors. This is for the purposes of ensuring that the competitors do not interfere with the operations of the company. The nearness to the residential areas will provide an advantage to the customers. The location of the company is also part of its strategy in terms of ensuring that it receives a high number of clients. On the other hand, it is also important to note that the location of the business determines its ability to receive supplies in order to work effectively. The nearness to the stakeholders is an important aspect of a business as it enhances its operations. Operations Management structure and operations The highest ranking position will be that of the chief executive officer of the company who also doubles up as the owner of the business. A deputy will be recruited for the purposes of assisting in the operations. Several heads of departments will also be appointed in the company. The company will operate under five departments. The health services department will be headed by a senior doctor and the department will be responsible for the treatment of the pets. The laboratory will also be a different department that will also be headed by a senior doctor experienced in the medical testing. The human resources department will be headed by an expert in the human resource management. The information technology department will also be an important department that will be headed by an expert in the information technology department. The corporate affairs department and marketing will be headed by an expert in the marketing department. This department will be responsible for the customer care and marketing of the products of the company. Each of the head of department must be highly qualified for the purposes of ensuring that the demands of the customers are met. They will also be responsible for the supervision of the staff in their departments. Each of the department will act independently although the final decision making will be the duties of the chief executive officer. The management structure of a company determines its ability to handle the issues of the clients and the company itself (Buchholtz, 2011). Hiring and staff requirements The human resource department of the company will be in charge of hiring of staff. The company through the department will ensure that highly motivated and qualified personnel are hired. During the hiring process, the company will ensure that the candidates are interviewed through several processes. An oral and practical interview will be conducted among the candidates. This is for the purposes of obtaining the most qualified employees. On the other hand, the candidates must demonstrate that they are ready to respect the rights of the animals under their care and treatment. This is because any employee who will be found mistreating the pets will be dismissed automatically. It is also important to note that the company will advertise all the vacant position through its website and the local print media. The candidates will have two weeks to apply for the positions before the process of selection can begin. It is important to note that the performance of the employees is dependant on their knowledge and skills. During the hiring of senior members of staff, the company will seek the services of a recruitment firm. The doctors must be highly qualified with at least five years experience. They should also posses a degree in medicine or veterinary medicine and above all be ethical. The nurses must be diploma holders in nursing and also experienced in animal care. The laboratory technicians must be in possession of a diploma. It is also important to note that all the employees of the company must have the knowledge of computer operations. This is because the company will mainly rely on information technology (Wheelen, 2012). Production/Assets required In order to meet the demands of the clients, the company will require several assets at its disposal. The company will need theater equipment which will be used for the purposes of carrying out surgery for the pets. This will also involve highly sophisticated equipment which will be used during the operations. Laboratory equipment will also be required for the purposes of carrying out the required tests during the treatment of the pets. The equipment will involve highly sophisticated modern equipment that will useful for the diagnosis process. On the other hand, it is important to note that the equipment within an organization plays an important role in terms of determining the efficiency of the operations. The staff will also be provided with protective gears for the purposes of avoiding any form of infection. The information technology infrastructure will also be required for the purposes of enhancing the operations of the company. Each department within the hospital will require the information technology infrastructure. Monitoring of the conditions of the pets will be dependant on the information technology infrastructure. It is due to the widespread use of the information technology infrastructure that the company will require each employee to be conversant with its concepts. Vehicles will also be required for the purposes of transportation of the pets. This is considering that some of the case may require the staff of the company to visit the premises of the clients. The bulk of the assets of the company in terms of the operations will be the medical equipment. The ability of an organization to respond to the needs of the clients is also influenced by the assets that are available (Chaffey, 2010). Production/service process The service process will be for the purposes of ensuring that the clients are satisfied with the services of the company. The quality of services play an important role in terms of ensuring that the clients are retained (Gurd, 2012). This is also useful in terms of attracting new clients to the company. The customer care employees will play an important role in terms of dealing with the customers. This is because they will be first people who will meet with the clients. The customer care employees will be responsible for obtaining the feedbacks from the clients and also ensuring that the clients are given the correct information with regards to the operations of the company. The business will rely heavily on the services of the customer care employees in terms of building the image of the company. The marketing and customer care department will therefore be responsible for building the brand image of the company as they will be involved in attracting the employees. All the employees will also be required to treat the clients with respect regardless of the situation. The company will also ensure that it addresses the needs of all the employees for the purposes of enhancing their provision of services. The doctors will also communicate effectively with the pet owners for the purposes of informing them about the condition of their pets. All the information given to the customers must be correct. It is also important to ensure that all the services are of the highest standard. The level of services offered to the clients determines the ability of the business to meet its goals and objectives. References Naumann, E, 2011, Customer satisfaction and business performance: a firm-level analysis, Journal of services marketing, 25(1), 20-32. Simons, R, 2011, Operations Management: A Modern Approach, NY: CRC Press. Weske, M, 2012, Business process management: concepts, languages, architectures, Springer. Stokes, D, 2010, Small business management and entrepreneurship, CengageBrain. com. Biehl‐Missal, B, 2011, Business is show business: Management presentations as performance, Journal of Management Studies, 48(3), 619-645. Reitzug, U, 2012, How existing business management concepts become school leadership fashions, Educational administration quarterly, 48(2), 347-381. Buchholtz, A, 2011, Business & society: Ethics and stakeholder management, CengageBrain. com. Wheelen, 2011, Concepts in strategic management and business policy, Pearson Education India. Chaffey, 2010, Business information management: improving performance using information systems, Pearson Education. Gurd, B, 2012, Family business management: Contribution of the CFO, International Journal of Entrepreneurial Behaviour & Research, 18(3), 286-304. Read More