Name Cards and Social Media Marketing - Research Proposal Example

PROJECT PROPOSAL by Student’s Name Code + Course Name Professor University City/State Date Introduction In my capacity as an intern in Capel Vale Western Australia Company, I plan to create eye-catching name cards for company and employees, and use social media advertisements twice a week to advertise and promote the company products. Name cards are a marketing essential and serve various purposes including spreading the word about the company and its products. They have to state the test of time as well as patience between those that the company offers products. As a result, name cards have to be creative and fascinating in order to influence and increase sales numbers. In addition, social media advertising will be integrated with traditional marketing in order to increase levels of customer engagement and to inform the large number of users about the company products. Social media marketing will engage the customers where they naturally spend their time. According to Evans (2010, Xviii), “social business picks up on what customers are talking about and connects this back into business where it can be processed to create the next round of customer experiences and therefore, the next round of customer conversations.” Name Cards and social media marketing will help to increase customers’ awareness about the company existence and the products offered and engage them to elicit important information that will help improve the company products. It will benefit thus benefit the company greatly and I will gain some skills and experience on marketing which can be applied in future career. Background Information Capel Vale is a full-integrated wine business located in Western Australia. It operates one of the most highly certified bottling plants in Australia. It is family owned and managed. It was the first wine businesses to be established with vines planted in 1974. The company produces wines of definitive regional flavor and varietal expression with a focus on complexity, balance, as well as elegant fruit flavors.’ The employees in Cape Vale do not have name cards and company does not have name cards for giving to current and potential customers. In addition, the company is not aware of the importance of social media marketing in the current digital era and restricts itself to traditional marketing and promotion. Most small and large businesses including multinational corporations have been using social media networks such as Facebook, YouTube, Twitter, and Linked in to communicate with their customers and to capture new customers. Their presence on these networks has contributed to their growth as they are also able to learn about new customer tastes and therefore able to improve on their products and services. Capel Vale thus needs to establish its presence on social media networks to boost customer awareness and sales. Social Media advertising will be undertaken on two platforms Facebook, YouTube, and Twitter. Most companies also use name cards to represent the company and their employees. Name cards will help to present a good image of Capel Vale, will be a positive reflection of the employees, and the company, and will mirror its well-defined brand identity. My motivation for completing this project is to use such tools to create a huge impact in the company, in form of increased customers and sales. Name Cards and social network advertising are marketing tools and strategies have not been used before in the company as it only concentrates on the traditional forms of marketing. Project Summary The aim of this project is to develop name cards for the Cape Vale and its employees: they will serve as the first opportunity of making a strong positive impact on company prospects. The project also aims to increase the company online presence through social media advertising via Twitter, YouTube, and Facebook. The project will involve the following tasks: Consulting a professional designer in order to create an outstanding name card for the company and employees Conducting a literature review to improve on knowledge and skills on design of name card Developing the name cards Consulting on the best ways to conduct social media marketing Creating a Face Book page, Twitter handle and You Tube account for the company Establishing methods of reaching the customers through these social media networks Assessing the efficacy of the name cards and the social media networks and determining whether they have accomplished their objectives. Creating a project detailing the process of developing the name card and social media advertising, their importance in the company and the outcomes Project Details I will undertake the following steps: Research on most effective name card designs in books and review cards in Ivan Misner, It’s in the Cards, Dan Georgevich and Candace Bailly which review over 2,000 business cards from ten countries. Then choose some examples of some of the eye catching and effective business cards Consult Kim Honaker, the professional designer, on the most effective name card designs for the company. Review various name card templates Decide on Size and Colour, important information to be included, colour and texture of card background, and materials and effects. Develop the name cards for the employees and company Present it to Simon Pratten, the Chief Executive Officer of Cape Vale, for approval. After approval, print the name cards out, distribute them to the company employees. Give the cards on company services to the current and potential customers. Develop a plan for undertaking the social media marketing. Open a Facebook page for Cape Vale and fill in all the company details. Post photos of company products on the page and include descriptions of the product. Open a Twitter handle for Cape Vale and fill in all important company details. Post photos of products and services offered. Open a YouTube account and post videos on company products or about the general description of the company. Provide links to the company website in any bulletin, comments or other posts that are made on these sites Post public announcements about new and existing products. Determine what content is popular based on network activity (shares, and likes) Capture new leads and visitors who engage with the company content through social advertising. Use content distribution networks and Adwords to drive traffic to the company sites. It will offer new visitors the chance to share the company best content on their social networks. It will also further add to the social flow. Engage customers and fans with links and photos in order to generate online conversations. It will lead to innovative wine insights as well as customer service matters. Maintain and develop visibility among the customers. Constant use of the social networks advertising will facilitate to keep the business known and relevant while progressively increasing exposure. Generate sales referrals via social media networks. Offer links to other pages or products, which are apt to prompt customers to make purchases. Posts and tweets will be sent on the company various white papers, case studies, and articles to encourage customer interest in Cape Vale. Data collection as well as analysis to improve operations efficiency Use feedback to guide future business products and endeavors. Followers’ feedback will start to identify areas of improvement so that the company can implement solutions for their day-to-day operations. The social marketing approach will set the company on course to increased number of customers, sales, and returns Issues Creating eye-catching name cards will require extensive research and consultation. The name cards have to be unique to the company. Poorly designed cards will not have any impact on the company sales and communication with the customers. I will make sure to avoid the common business card design mistakes. Name cards usually come in all sizes, shapes, and designs, selecting a name card that suits Capel Vale will be a challenge. I will pay particular attention to monitoring accuracy and deal with issues that make name cards difficult to interpret. Like the name cards, the strategy for advertising the company and its products has to be effective. A poor executed social media marketing strategy can fail to generate any sales. As a result, the marketing plan has to be consistent, authentic, and great content has to be published in order to increase the number of customers and company sales. Timeline Week 1 & 2- Undertake research, consult professionals, and develop the name cards. Week 3 & 4-Develop an appropriate social media marketing strategy, open the different social network pages, and begin posting content Week 7-Evaluate the effectiveness of the name cards and social media marketing strategy in increasing company sales. Week 8-Proposal Report/Class presentation The project deliverables will be assessed in Week 7. They include increased number of customers, increased sales, and returns. Conclusion The project entails creating a name card and a social media advertising or marketing strategy for Cape Vale Western Australia Company. Currently, the company employs traditional forms of marketing such as newspaper advertising. In addition, there are no name cards for the employees and the company. It means that the company is not utilizing the current and most effective methods for capturing a large customer base, which help to increase sales and company returns. As a result, the proposed plan to develop name cards and a social media-marketing strategy will help increase company customers and sales. On a personal level, I will gain extensive experience on these two marketing strategies, which I will apply in my future career. Reference List Evans, D 2010, Social media marketing: The next generation of business engagement, Wiley Publishing, Indiana. Read More