McDonalds New Communication Strategy - Outline Example

Lately, competition has stiffened due to the emergence of new chains, changing customer habits, and increased demand for healthier foods. The company may consider; Introduction of new features like redesigning of restaurants and adoption of new practices, addressing customer changing habits and new groups of customers by the introduction of business practices meant to satisfy their needs, and considering healthier foods and home delivery as an opportunity to reach more customers. Budget To critically analyze this problem and conduct intensive research on possible solutions, a period of two months is need with an estimated cost of $ 100 million and 50 staff to facilitate completion.

Request for Authorization This company is faced with a critical problem and it is important to critically analyze possible solutions to such a problem. We, therefore, request your authorization to complete this analytical report, in which we will conduct intensive research and give logical recommendations that will help McDonald's differentiate itself from other fast-food chains.