Importance of Human Resource Department and Recommendation to Tesco on Recruitment Methods - Assignment Example

Business Management Contents Contents 2 Question Importance of Human Resource Department 3 Question 2: Recommendation to Tesco on Recruitment Methods: 4 Question 3: Recommendation to Tesco on Selection Methods 4 Question 4: Purpose of Marketing Mix 5 Question 5: Marketing Mix of Coca Cola 6 Question 6: Importance of Operational Management 7 Question 7 Functional Activities 7 Distribution of Products 7 Quality Service to the Customers 8 Product Diversification 8 Reference 8 Biz/ed, (2015). Strategic Planning: Tesco – Activity. Web < 9 http://www.bized.co.uk/educators/16-19/business/strategy/activity/strategic1.htm > 9 accessed April 21, 2015. 9 Jeremy C Bradley, Demand Media.(2015).How to Study the Importance of a Marketing Mix. 9 Web < http://smallbusiness.chron.com/study-importance-marketing-mix-71890.htm> 9 accessed April 21, 2015 9 Mbarock.blogspot.com (2011). Project Report On---Comparison of marketing mix for Coca Cola 9 & Pepsi. Web < http://mbapgdmstuff.blogspot.com/2012/03/ch-institute-of- 9 management-and.html > accessed April 21, 2015. 9 Nada Sanders and CSCMP, (2014). Operations Management Defined. Web < 9 http://www.ftpress.com/articles/article.aspx?p=2167438 > accessed April 21, 2015. 9 Neil Kokemuller, Demand Media, (2015).What is the Importance of the Marketing Mix in the 9 Development of a Marketing Strategy & Tactics? Web < 9 http://yourbusiness.azcentral.com/importance-marketing-mix-development-marketing- strategy-tactics-10502.html> accessed April 21, 2015. 9 Question 1: Importance of Human Resource Department Human resource management refers to a set of plans that an organization enacts, for purposes of managing its employees, or members of staff (Beardwell, 2014). Beardwell (2014, p. 4) defines it, “as a collection of policies, that are used for purposes of organizing the manner which the employees of an organization would work”. Beardwell (2014) further asserts that human resource management involves two aspects, that is the management of work, and that of employees, undertaking the mentioned work. Based on this definition, it is possible to assert that the human resource department of an organization has the responsibility of managing the employees of the organization (Beardwell, 2014). The employees of an organization are the most important resources that the organization commands, and hence there is a need of establishing a department that would identify their needs, developing and implementing policies aimed at satisfying their needs. This includes motivational policies such as a raise in salary, recognition of the best performing employees, etc. Torrington, Hall, Taylor and Atkinson (2014, p 5) explain that, the human resource department is involved in, “ in making the employees of the organization to act in a productive manner, for purposes of enabling the business to prosper, and they too, would thrive”. To achieve this objective, the human resource department is responsible for recruiting the best talent, within the organization (Beardwell, 2014). Furthermore, the human resource department has the responsibility of training them, managing their performance, for purposes of obtaining the required skills that can help in the development and growth of the company (Torrington, Hall, Taylor and Atkinson, 2014). Question 2: Recommendation to Tesco on Recruitment Methods: Tesco Company can use the three existing methods of employment if they need to recruit a new customer service assistant. Some of the methods the organization can use include, internal sourcing, external sourcing and the third party sourcing. In using the internal sourcing, the company will have to advertize a position of customer service assistance. In this method of employment, the company will have to employ one of its employees for the new position. Internal sourcing is a very good method of hiring because the newly employed person will need little or no training. This will also reduce the companies expenses such as advertising for the new position. Internal sourcing also promotes equality and loyalty among the team members (Kleynhans, 2006). If the organization feels that it has no competent person within the organization to fill the position of custom service assistant, it can opt for external sourcing. The organization will do this through external recruitment tools such as advertisement in the newspaper and job boards. External sourcing is also important as the organization can higher a candidate who will contribute new ideas to the organization. The third method that the company could use is the third-party sourcing. The company can decide to use the placement agency to find a qualified candidate. Some of the technique used by the third-party sourcing includes the provision of benefits packages (Kleynhans, 2006). Question 3: Recommendation to Tesco on Selection Methods Some of the selection methods that can be used by Tesco include an interview, Psychometric Testing, Personality profiling, Assessment centers and work sample tests. Interviews are vital for the company when the company wants to select the right candidate for the specific position. For the right candidate to be selected by the organization for the required task, the question provided for the candidate should be very specific. These questions should be a key requirement for the job. The organization should also select their candidates using psychometric testing. This is the only way the organization can test a range of attributes. However this term is always very confusing, but in real it means the mental measure. It would be wise for the company to have a proper psychometric testing if the best candidate is to be selected. This calls for the organization to have psychometric testing to be carried out by a staff that is well qualified (Gilmore, & Williams, 2012). In personality profiling, a candidates personality may affect the candidates suitability for a given post. The company may use this method of selection to identify certain behaviors in a candidate that is best for the job than the others. The organization should device this method in a way that it specifically important job aspects and measure the individuals performance in the job (Gilmore, & Williams, 2012). This would increase efficiency of the candidate. Question 4: Purpose of Marketing Mix Marketing mixing is important in business because it maximize maximizes the chances of a company in achieving continual and steady success in operating it. It allows the organization to understand how to sell and build values to the customers. During purchasing, customers choose what they think is of best value for their money. The company many obtain some success when it ventures in implementing marketing that show off fair prices for great products (Kokemuller, Demand Media, 2015). Market mixing is also an idea that is utilized by business owners, operation managers and marketing executives to describe the marketing strategy elements that are essential. The market mix is majorly associated with the four Ps. These four Ps includes; place, price, promotion, and product. The importance of marketing mix is experienced in its ability to help the business determine the product suitability for a targeted customer (Bradley, Demand Media, 2015). Question 5: Marketing Mix of Coca Cola Product Dasani, Coca Cola, Sprite, Fanta, Coca Cola Zero, Diet Coke, etc. Price Before the entry of Pepsi, Coke was the ruling company in the market. Earlier the Coca- Cola product was determined by the cost of production, other expenses, and the profit. However, everything changes when the company started facing competition in the market from companies like Pepsi. This forced the company to base the price of its product in competition. The Coca- Cola company has caused a revolution in the market of India with a strategy for pricing of Rs.5 that became very famous. Coca-Cola was the first company in India to introduce the coke small bottle that costs Re. 5 (Mbarock.blogspot.com, 2011). Place In placing there is the intermediary chain which plays an important role in terms of distribution. It can be said that the interdependent organization sets involved in the process of availing the product to the consumers is referred as the distribution channel. In this chain, each of the elements will have a specific need of their own. The producer must take these needs into account and all the needs of the end users. Places, which are also distribution mainly, take place after the promotion (Mbarock.blogspot.com, 2011). promotion The Coca-Cola company uses different advertisement which shows that its products has good taste and brings more joy when it comes to partying. The advertisement for the products of Coca-Cola is majorly done using different electronic media. These media includes the TV show Magazine, Internet, and Newspapers (Mbarock.blogspot.com, 2011). Question 6: Importance of Operational Management Every, business and organization is managed through various business functions. Each has a different responsibility when it comes to the management of certain business aspect. Every business operation management has a responsibility for managing the servicers and goods creation processes. It involves organizing, planning, controlling and coordinating all the needed resources for the production of goods and services in an organization or a company. Operation management acts as a central core function for every organization or company (Nada Sanders and CSCMP, 2014). Operation management can provide the organization or company in many ways. This includes improving on the company efficiency in the production of goods and services. Furthermore, it can help the organization in Building a strong foundation for knowledge and skills therefore providing the base for future innovation. Finally, the operation management can increase the revenue of the organization. This is by increasing the satisfaction of the customers of the organization (Slack, Johnston & Chambers, 2007). Question 7 Functional Activities Distribution of Products The distribution of stores in various part of the country enables the company to widen the market for its products. Apart from improving the distribution of the companies product, the store has also improved the companies efficiency. The company has attained efficiency through labor planning and transport planning system. The distribution network has also minimized the distance needed to be covered for the product to get to the store in a perfect condition (Biz/ed, 2015). Quality Service to the Customers Today, as a result of good store networking, the company has introduced self- service stores to the customers. The introduction of the self-service stores has enabled the companys stores to expand and become the superstores that are known today (Biz/ed, 2015). Product Diversification In addition to the basic service provided by the company, the company has also opened pharmacies in some stores. Furthermore, some financial services like Visa cards, mortgages and many more have also been provided. These have helped in increasing the companies profitability (Biz/ed, 2015). Reference Beardwell, J. (2014) Human Resource Management and its Organisational Context. In Beardwell, J. and Thompson, A. Human Resource Management.Harlow: Pearson. Biz/ed, (2015). Strategic Planning: Tesco – Activity. Web < http://www.bized.co.uk/educators/16-19/business/strategy/activity/strategic1.htm > accessed April 21, 2015. Gilmore, S., & Williams, S. (2012). Human resource management. Oxford: Oxford University Press. Page 108. Jeremy C Bradley, Demand Media.(2015).How to Study the Importance of a Marketing Mix. Web < http://smallbusiness.chron.com/study-importance-marketing-mix-71890.htm> accessed April 21, 2015 Kleynhans, R. (2006). Human resource management. Cape Town, South Africa: Pearson/Prentice Hall South Africa. Page 88. Mbarock.blogspot.com (2011). Project Report On---Comparison of marketing mix for Coca Cola & Pepsi. Web < http://mbapgdmstuff.blogspot.com/2012/03/ch-institute-of- management-and.html > accessed April 21, 2015. Nada Sanders and CSCMP, (2014). Operations Management Defined. Web < http://www.ftpress.com/articles/article.aspx?p=2167438 > accessed April 21, 2015. Neil Kokemuller, Demand Media, (2015).What is the Importance of the Marketing Mix in the Development of a Marketing Strategy & Tactics? Web < http://yourbusiness.azcentral.com/importance-marketing-mix-development-marketing- strategy-tactics-10502.html> accessed April 21, 2015. Torrington, D., Hall, L., Taylor, S. and Atkinson, C. (2014) Human Resource Management. Harlow:Pearson Read More