Strategic Analysis: The Organic Hamper - Example

The paper "Strategic Analysis: The Organic Hamper" is a wonderful example of a report on business. Changing consumer preferences have led buyers to seek how to achieve healthier lifestyles. Many consumer segments associate sustaining quality health with natural products, with a perspective that chemicals are detrimental to a healthy standard of living (Euromonitor International 2014). As a result, these attitudes are fuelling growth in organic cosmetics, toiletries, and even agriculture. Between 2003 and 2008, the organic cosmetics and toiletries market achieved a nine percent growth rate (Euromonitor International).

This is due to the fact that consumers tend to link quality with the utilization of natural ingredients in various organic products. Organic products, over a decade ago, represented a niche market opportunity. However, today, demand for organic cosmetics has incorporated these products into a more mainstream marketplace and is now being distributed in multiple channels, including various department stores and supermarkets (Leonard 2011). This makes them more convenient to procure for consumers and gives them more advertising visibility and brand importance when distributed in trusted organizations with long-standing brand visibility.

Globally, organic skincare products maintained a significant 32.1 percent market share in the skin care product market. It is expected by the year 2018, organic skincare product demand will prompt a global market growth rate of 9.9 percent (TMR 2013). The UK represents the 8th largest market for these organic personal care products (TMR 2013). In the UK, legislation has even been enacted that assists consumers in recognizing what distinguishes organic and traditional cosmetics which is fuelling more positive reception for organic products and assisting consumers in recognizing the value of organic cosmetics and skincare products (Falk and Benson 2008).

In terms of organic foods, the UK experienced a decline in this market of 2.5 percent between 2010 and 2014 (IBIS World 2014). This is attributed to the decline in the economy and its after-effects which impacted the UK economy and consumer incomes. It is anticipated, however, that the organic foods market in the UK will return to growth between 2017 and 2018 as consumers become more confident in economic improvement in the country (PR Web 2013).