Estee Lauder Companies Development Strategy - Statistics Project Example

This acquisition has been a success for Estee Lauder, which has an average growth of 23.30% (Market Equities). It invests in sustainable packaging and customer-driven market strategies, for example creating differentiated brands that serve all its targets, for its value proposition (GCI Magazine 2014).

For the year that ended 30 June 2014, Estee Lauder Companies registered growth in net sales from $ 10.18 billion to $10.97 billion (News & Events). This shows that the sales grew by 8% from the previous year. This growth was attributed to the high sales in Skin Care, Makeup and Fragrance products. The Skin Care sales rose from $ 4465.3 million in 2013 to $ 4769.8 million in 2014. Makeup sales totaled $4210.2 million from $3876.9 million. Fragrance products registered sales of $ 1425.0 million from the previous $1310.8 million.

The sales in Makeup products (9%) were due to the differentiated strategy of branding. Gains in Skin Care (7%) were as a result of recent launches of "Micro Essence Skin Activating Treatment Lotion" and "Advanced Night Repair Synchronized Recovery Complex 2" (News). Sales in Fragrance (9%) were attributed to Jo Malone and Tom Ford.

For the fiscal year ending 30 June 2014, Estee Lauder Companies' sales in America grew by 6% from $ 4302.9 million in 2013 to $ 4572.3 million. This growth was due to the introduction of heritage and designer fragrance brands and also makeup and luxury brands.

The greatest growth was registered in Europe, the Middle East, and the Africa region at 11%. The sales rose from $ 3758.7 million to $ 4163.7 million. These sales were a result of emerging markets in Central Europe and Turkey.

Sales in Asia and the Pacific region grew by 5% from $ 2121.6 to $ 2232.7 million (News and Events, 2014). The growth through small was due to accelerated retailer orders.

The Companies' products are sold in over 150 countries with the US taking up the largest percentage at 42%.  Sales in Europe accounted for 33% of the total sales, which were $ 10968.8 million. (The Estee Lauder Companies Inc). Estee Lauder Companies has limited distribution channels that complement the images for its brands. The products are sold in specialty retailer stores, upscale perfumeries, 690 single-brand stores operated by the company, salons, massage parlors, online, and in 130 multi-brand stores. These channels also include stores in cruise ships, pharmacies, and duty-free shops in cities and airports (Howerton, 2002, p.9). There is also a line of freestanding retail stores for Origins, M.A.C, and Aveda products.