The Effect of Communication in the Success of Business Organizations - Case Study Example

Justification Report Part 3 Introduction The performance of a business company is always pegged on the productivity of the employees. The productivity of the employees is of utmost importance in the business. Making profits or losses is an external manifestation of the performance of the business and ultimately the employees. However, their performance is also influenced by the level and nature of communication in the institution. In most cases, business organizations identify the employee attitudes as the major factor in their productivity. However, it is evident that the communication is the greatest determinant of employee performance in any business organization. From the previous reports, it has become clear that the poor attitude of the employee was the greatest determinant of the business performance and productivity. However, that has been preceded by other significant issues that influence the performance of major companies. The senior management in most of the business organizations fails to establish a balance of communication leading to the backlash within the institutions. This paper will evaluate the effect of communication in the success of business organizations. It will demonstrate that communication in the business institutions is affecting the performance of the employees, the relationships of the management and the employees, and the attitudes of the employees. Statement of the Problem Communication is a daily phenomenon for most of the people with the ability to speak. However, it is hindered by various elements and attributes that exist in the human society. Evidently, communication entails speaking and writing words, implicit messages such as eye contact and tone among others. Therefore, learning the implicit and explicit communication skills is of utmost importance for every professional. Most specifically, the business sector requires the professionals to be equipped adequately with the relevant communication skills for enhancing the business performance. However, communication is a deterrent and barrier for business success among many of the business people. Their inability to communicate with their employees and customers inhibits their market performance. The internal business environment is the most important for learning and executing efficient communication for business performance. However, the lapse in communication in the management level causes the business to underperform. This is because the employees do not feel like being part of the business institution and therefore develop negative attitudes towards the management. In the process, the employee’s performance is affected by the attitude developed in the process. This causes the business organization to ultimately reduce its productivity and underperform in the external market. Therefore, addressing the communication challenge within the business organizations can help in addressing the underperformances in the business. Terminologies Communication: this is referred as the conveyance of information from one person to another. It can also be from one level of management to another. It can also be from an employer to an employee and vice versa. Message: this is the content or the basis of communication. It is what is conveyed through the various communication mediums. Decode: this is the human ability to interpret information conveyed from one source to another. It is based on the human perceptions and beliefs of the recipient of the information Sender and receiver: the sender is the source of information being conveyed, and the recipient is the destination of the message. Medium: this is a platform through which information is passed. It could be through air, through written material or the telephone. Executive Summary Good Communication skills are professional requirement for most of the professional careers. In the business world, communication is a necessity that must be fulfilled for one to achieve the required success. Failure to this, the business can only perform dismally compared to others. Therefore, it is evident that the communication is a necessity that makes the majority of the individuals to success. Furthermore, communication makes people thrive in their workplaces as they can be able to address and present their points without fear. In the modern world, most of the successful business people tend to have one thing in common: they are good communicators. This is characterized by a wide range of attributes that make people presentable and perform exemplarily. Therefore, most of the business employees should be able to communicate effectively to their employees and trigger them to work harder for success of the business. For this to happen, the managers should be able to express their ideas to the employees clearly and concisely. That means that the speaker does not contradict himself or herself while addressing the employees. Whatever they say should be clear on everyone’s mind and hence respond to the request in unison. Moreover, communication requires the managers to listen actively for the good of the business. In that regard, listening is one tool of reaching out to the employees. They rest assured that their voices can be heard by the management. This scenario creates a state of trust between the management and the employees because they express their ideas to a listening manager. Listening is always a challenge for most of the senior offices in various institutions. This is most serious when the junior employees are contributing their ideas to the business. The bosses without a liberal perception on issues tend to dismiss whatever is presented by the employees despite being correct. Therefore, such managers spell doom to the growth of the company. Communication also requires good writing skills as some of the employees may not communicate verbally. Furthermore, leading a team or giving a presentation, attending an interview or handing in a report paper requires people to be able to communicate. In one way or the other, business cannot progress without having to go through one of these activities. Therefore, strengthening the communication skills of a manager enhances his or her professionalism, potential for advancement and personal presence. Effective communication is crucial in enhancing the personal and professional performances. Communication is a whole range through which people pass messages from one point to the recipient. Moreover, it also includes the nonverbal information that is in written format. Therefore, enhancing the communication levels of a person is a double benefit. The business company gains from the improved communication as the person demonstrate high levels of professionalism. In that case, the internal business environment is improved through association. The people learn from their employers how to interact with another and communicate with the management. Learning the effective methods of communication enables the employees to express themselves without fear. In the process, the business benefits from a pool of knowledge from the many employees. Brainstorming can, therefore, be used to identify new business ideas as the employees can be able to express themselves without fear. Effective Communication Enhances the Working Environment in a Business The working environment in every business institution is influenced the efficiency of communication among the workers and the management. In any form of business, communication is relevant and works as the compact real asset. Most particularly, today’s difficult financial climate requires the business to mobilize and explore the best performance from its employee base. Effective communication whether with colleagues, employees or employer is of utmost importance? It creates a good feeling among the people in the work place. This means that establishing good communication structures in the business company inspires the employees to perform exemplarily. This is because the employees feel like being part of the company. In the modern business entities, the senior management recognizes the importance of the employees in the growth of the business. They play an important role in contributing their intellectual ideas for the benefit of the company. In that case, the business enhances its competitiveness in the external market. Therefore, the management of the various business institutions ought to invest in good communication systems in their institutions. This guarantees productivity and growth of the company in the market Communication across various levels of business is critical for the development of understanding and creation of good working relationship across the levels. In most cases, communication is always from the top to the bottom. That is from the management to the employees who have to implement the plans of the company. However, that single form of communication has become retrogressive as businesses become social institutions. Business organizations run and operate as family entities and, therefore, communication is across different directions. That means that the employees are encouraged to pass their ideas to the management. Rather than encouraging the employee to employee communication alone, modern institutions establish platforms where the bosses interact with their employees. This action ‘breaks the ice’ as the employees become motivated to contribute in the development of the company through their performance and ideas. In the process, the managers tend to be accommodative of the employees as an important segment of their business. Evidently, most of the international companies performing well in the world markets outsource ideas from their institution’s employees. The large customer numbers present a pool of ideological assets that should be outsourced. Companies advocate and encourage their employees to develop business plans for their respective departments. For example, the marketing department in a company can allow the employees to develop marketing strategies that can catapult the company into performing exemplary in the market. In the process, the employees become innovative and creative for the good of the company. Communication Secures and Expands the Company Customers Communication is a tool for the company to sell itself to the external market. The employees and all the company personnel represent the company while within and out of the business environment. This means that a good communication among the business personnel can work in the favour of the company as the employees can lure more customers into the buying and using the company services. Communication with customers means more than just explaining the importance and benefits of the products. Rather, effective communication enables the businesses to benefit from the market response. In this case, the employees master the art of communicating effectively with their customers. The employees can be able to listen to the consumers expressing themselves in regards to the products and problems they may require to be attended. This can be used to gauge the satisfaction of the customers with the business products and services. In addition, the business can understand any challenges and needs that the customers may want the company to improve. In this regard, the business company manages to use the employees as the ambassadors of the business in providing better solutions to the customers. Moreover, communicating effectively for the employees ensures that the company retains the loyalty of the customers as their needs are eventually met. The companies invest heavily on training their employees to develop effective communication skills. In that regard, they learn the various attributes and factors for enhancing their efficiency in addressing the customers. They learn the values of treating people as the assets of their business products. They learn that without the customers, their business cannot progress. Effective Communication Promotes Espirit de Corps Effective communication increases the bonds of the people. They feel more productive as they do not feel frustrated by the co-workers or managers who do not understand what they are saying. In that case, the effective communication helps the employees to understand their responsibilities better. Furthermore, they are kept informed of the status on important projects. All these helps create a more pleasant working environment. It fosters camaraderie spirit among the team members. In the process, it reduces conflicts and improving loyalty among employees. Business consists of people working in conjunction to produce or offer services. They also interact with customers, partners and external organizations. Communication thus becomes vital in running an effective business. Indeed, some employees, and in particular managers do their job on the basis of acting as a good communicator. The benefits of the employees, the managers and the owners communicating effectively translate into huge rewards for the business itself. Therefore, the management is the highest level of leadership in business organizations that require good and effective communication skills. In various local and international forums, the managers are the representative of the business company. Therefore, their ability to communicate effectively works to sell the brand of the business to the external market. Communicating effectively for the manager paints a positive image and sells the brand of the company to the external markets (Yuki, 1994). Conclusion and Recommendation In summary, communication is the main factor that affects the performance of the business. The employees are significant assets of production and can only perform effectively without efficient in communication. In that case, failure to institute effective communication in business results into business failure. Improving the communication modes and channels at the organization is the most effective way for enhancing the business performance. This ensures that the environment of the business is feasible for productivity by the employees. The management should develop comprehensive systems of communication that should reach out to all the employees. Undertaking training for the employees to improve their communication skills is of utmost importance. However, their productivity is what benefits the company. Therefore, the businesses should ensure that the employees are heard, and their ideas sought. The management should promote top down and down up modes of communication to enhance the working relations of the employees. In this case, the employees become satisfied with their contributions in the productivity and growth of the company. Whenever their ideas are sought, they develop a positive attitude that influences their performance in business. Positive influence through communication in the business environment works positively by promoting good working relationships among the employees. References Yuki, G. (1994). Effective leadership in open systems. Leadership in organizations (3rd ed.). Englewood Cliffs,NJ: Prentice-Hall. Read More