CONSUMER BEHAVIOR - Assignment Example

Consumer Behaviour By Zapatos Shoes Subliminal Perception The company’s subliminal perception and messages is linked to its mind control. In mind control, the company control the consumers without them knowing. The subliminal perception is below the customer’s threshold. Additionally, it is the idea that the clients can be made to do things they are not used. The company uses two mechanisms to send the unconscious messages to the client. The subliminal perception is found to be effective based on the historical effect of the company.

Additionally, the company has used the technique to gain its authority over their competitors. The techniques is effective where by it is up to the client’s belief opinion and reported experience of persons. Factor Leading Stimulus adaptation Some of the factors leading stimulus adaptation is size and intensity. The stimulus size affects the attention probability that is paid to it. Larger stimuli are noticed than the small ones. Another factor is color and movement. Both movement and color attracts attention with bright colored products are more noticeable.

Another factor is isolation. This is separating stimulus objects from one another. The principle of using white space is based on isolation. Additionally, contrast is another factor that affects stimuli adaptation. Contrast is the tendency of attending closely to stimuli contrasting with the background rather than stimuli that blend the background. Dentify a Product’s project, sign and interpretant The product type for Zapato shoes include Home, Shoes, Accessories, Beauty, clothing, Bags, Baby Shop, Jewelry, and watches.

Home product type includes the kitchen, irons and steamers, bath, and bedding. Shoes include boots, sandals, slippers, athletic shoes, and sandals. Accessories entail headphones and gadgets. The company’s logo and symbol is The blue color in the logo signifies the power and strategy the company has set up to concur the market and outshine their competitors. Classical Conditioning and Instrumental Conditioning In classical conditioning, the unconditioned and conditioned forms an association where the conditioned stimulus elicits the unconditioned response.

There is strengthening and formation of the formation between the conditioned stimulus in a relationship that is controlled with the unconditioned stimulus that elicit the response. This conditioning has produced facts that concerns the discrimination, acquisition, extinction, and generalization conditions. The instrumental conditioning involves selecting response from various responses. It requires forming association of stimulus response by abiding the response having reinforcing stimulus. In this condition, many responses are selected from the responses of one that will be issued in the stimulus situation.

The condition therefore, states the behavior of the company is based on the reinforcement. The company will get nothing until the desired response is emitted. Positioning Strategy Zapato shoes is an industry leading company that focuses on differentiating themselves from their competitors in a simple way. The company focuses on the performance and customer relation. The company has outperformed their competitors and has grown faster than their competitor has. The company has made its differentiation extremely focused.

The positioning strategy has made changes for the company to reinforce its differentiation, measure its performance in pertinent ways and driving the growth. The company has used workshop and consulting processes to understand their current position and their competitor’s. The positioning strategy has helped the company to launch new branches, accelerate integration, increase the market penetration, and adapt to the market shifts (Schiffman & Kanuk, 2008). Unconditional Stimulus and Conditional Stimulus Zapatos shoes is seen to describe the perception where the unnoticed stimuli is perceived.

Subliminal messages are seen on the advertisement of the company. This means that the customers are influenced by the subliminal messages. Customers have bought shoes due to the rhetoric used in enhancing the desire of the clients. Clients have also bought the shoes because the company’s ads in the media has persuaded them underneath their perception threshold. Additionally, most clients have resolved to buy shoes from Zapato because of the product placement in the advertisement that people do not notice.

Therefore, the company has used unconscious messages to persuade the client both auditory and visually. Advertising Wear out One of the hurdles facing the company to determine the effective method of advertising while maintaining a certain budget is advertising wear out. The company has chosen both continuous advertising and following the pulsing strategy. The decision is important for the company because it has a direct effect on the response of the customer. Once, the company advertised its products for a longer time, making it to run a high frequency making it to wear out.

Therefore, the company sought the issue by finding the right frequency for a welcoming response. Advertiser like to use celebrities The company has used celebrities in their advertisement. This has generated a lot of attention since they are known internationally (Schiffman & Kanuk, 2008). Zapatos shoes has used celebrities in marketing their services and products this is because they attract new users, they breathe life to a brand that is on the fall. Additionally, it has built awareness, it also positioned the brand.

Increasingly, using celebrities, the consumer are likely to be influenced. This is because the respected celebrities add the credibility to the products sold by the company. Reference Schiffman, L. G., & Kanuk, L. L. (2008).Consumer behavior. Englewood Cliffs, N.J.: Prentice-Hall.