Entrepreneurship: Successfully Launching New Ventures - Example

The paper "Entrepreneurship: Successfully Launching New Ventures" is a perfect example of a business plan. This particular business plan centers on the online retail business of Ortiz as it relates to the footwear market in the United States and Europe. Ortiz is currently in the preliminary stages of setting up its first online store committed to servicing customers in and around New York, US. Plans concurrently exist to broaden the scope of these online stores to include other parts of the US and the remainder of Europe.

The retail segment is at a booming stage and with consumer preference, the online business has also emerged to be one of the most preferred ways of shopping chosen by consumers. This has lead to the growth of online business across the globe and was the major reason for choosing the online form of business as it relates to Ortiz. The products produced by Ortiz are also in demand as the footwear market has shown a steady growth rate over the past years. Additionally, with continual changes in consumer’s preferences, footwear demands continue to evolve and increase at a rate comparable to that of the apparel market.

Factories producing the product line of Ortiz are currently located in the country of Colombia. As such, Ortiz plans to export its product from Colombia to European markets and sell these products through an online marketplace to the end consumer. The products of Ortiz are manufactured to specifically keep the needs and preferences of its target market in mind. As such, this target demographic includes younger and middle-aged fashion-conscious men and women who place a premium on footwear that is both stylish, fashionable, and comfortable.

Objectives: To become a market leader in the online market for fashionable shoes To develop a superior reputation by allowing the customer to experience a streamlined and painless online shopping experience. To gain a reputation of reliable delivery in the US market and also for high-quality shoes and design To determine the success of the business plan feasibility study was conducted in the online business sector and footwear market. It has been revealed that there exists a huge potential in the online business sector and also in the footwear market as the demand has increased drastically as compared to previous years.

The feasibility research took into consideration five key areas, product/service, industry, market, organizational, and financial sectors. Next, the business plan analyzes the business model.