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Stamford Dance Academy - Report Example

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The paper "Stamford Dance Academy" discusses a Stamford Dance academy as a business targeting a specific market offering varied arts products, a fundamental aspect of contemporary society. The paper examines the development of such a business, the growth, and the expectancy of the industry…
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Stamford Dance Academy
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Download file to see previous pages This includes appropriate market definition, research, and analysis with the view of determining a potential niche for the company (Gentle, 2012). Additionally, a business must always strive to grow; this implies that the management of the business must strive to increase the business’ market share through continuous market research that helps the business diversify its products and services thereby extending to other regions.
Stamford Dance academy will be one of such businesses; the academy will pride itself in the provision of dance lessons to prospective dancers before finding them market both locally and internationally. The academy will recruit appropriate talents from the society, train such talent thereby turning them into appropriate products. As explained earlier, the dance industry is currently among the largest in the performing arts (Shaffer, 2009). The growing global music industry creates a demand for dancers with the trend obviously increasing demand for professional dancers in different music genres. Coupled with the desire for dance in the country, the academy is an appropriate business that will recruit talent from the society, train them for a specified duration before releasing them back into the society as professional dancers. Additionally, the academy wills retain its official dance group as a way of diversifying its products. Through the dance group, the academy will offer varied services to the ever-growing industry.
The academy, existing and operating as a business will hire professional dance coaches and choreographers to train and equip the students with appropriate skills in different music genres. The company will operate in tandem with the diverse consumption patterns in society. The dance market in the world today is large and extends from conventional music videos to television adverts and for live performances in a different state or private events.  ...Download file to see next pagesRead More
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