Dee Dee's Yarn Manufacturing Company - Research Paper Example

Topic: Dee Dee’s Yarn Manufacturing Company Concept Development Dee Dee’s Yarn Company will be producing various types of yarn for the general market. The concept of the creation of the yarn will touch on the need to diversify the products so that they touch on all the needs of the customer base (Stevenson, 2005). The concept of the product development is made in such a way that it will be possible for Dee Dee’s Yarn Company to produce goods that cater for all the people. Therefore, the majority of the products will be centered on the crocheting needs of for professional and leisure crocheting. However, in order for the products to be relevant to all the people, there will be an improved focus on the product development that will cater for the creation of the products that touch on the individual needs of the users of yarn leading to specialized production. Consumer trends will be considered with future expectations influencing the nature of marketing to be applied in the future and which products should be further researched on. Product and Concept Design The products that the company will be offering will be designed in such a manner that they will include the needs of the people. The customer focus on the product design will be the most dominant consideration. The product design will also look at the economic considerations. The materials used in the production of the products will be sourced using the just-in-time approach in order for Dee Dee’s Yarn Company to reduce the costs of production. The company will not sacrifice quality in order for it to attain the low costs of production (Stevenson, 2005). Dee Dee’s Yarn Company will ensure that it includes the most recent heuristics of best management in the ultimate design of the products that it will be selling to the customer. Owing to this focus, the company will endeavour to investigate the most applicable aspect of product design and implement the concepts in the ultimate creation of the product. The product design will also seek to pursue the tenet of uniqueness and specialized product focus (Robbins & Coulter, 2005). The products will attain the goal of uniqueness by adding the lacking aspects in the contemporary brands of yarn on to the product that Dee Dee’s Yarn Company will be making. This means that the company will have to benchmark with the current producers in order for it to identify and implement the best practices in the market. One of the approaches of benchmarking that the company will apply in the product design will be the disintegration of the products sold by the competitors and attempting to reassemble them. Dee Dee’s Yarn Company will put the products made by the competitors through the research and design department where the department will conduct test marketing of the raw materials and products used by the commons producersand come up with better means of production that it will apply in the eventual design of the product. The other approach of benchmarking that the company will apply is the process approach. The company will use this approach to benchmark the processes that the competitors use and come up with better approaches to the creation of the product. The aspects that the company will use to evaluate the process are the effectiveness of the process in creating the desired effect, the ease of access to the modification in the process and the wastes in the processes. The company will endeavour to improve on the major selling points for the companies that use the processes in order to come up with the total quality improvement of the product at the end of the day (Robbins & Coulter, 2005). The other approach that the company will adopt is the elimination of waste approach, which will seek to reduce the number of unnecessary processes, the parts in the production process that are unwanted and the lead times. The major waste that the production process will seek to eliminate is the waste of overproduction. The company will attain this by designing the production lots in such a manner that they will be in exact congruence with the expected demand. The other waste that the company will reduce is the waste of underutilization of capacity (Sen, 2008). The company will ensure that the capacity that it has in all the core processes is maintained in such a manner that the production will be running at the most optimal level. In the transportation function, the company will endeavour to improve the transport such that when the vehicles used in the transportation of the finished product reach the destination, they can be coming back to the plant with the raw materials. This approach will be instrumental in the elimination of the most common wastes associated with the production and transportation processes. The company will also seek to implement the total quality management. This is an approach to management whereby the company focuses on the improvement of the final quality of the product by improving all the operations. The company will attain this by adopting the best practices of the industrial leaders. It will also attain this by adopting innovative production processes that improve on quality while keeping the production costs at the lowest level possible (Sen, 2008).To avoid the future environmental costs of establishment the company, measures of environmental protection will be addressed with the company being at the fore front of coming up with the proper disposal mechanism and the environmental implications of the company. This will ensure the creation of proper environmental image of the company which in the long run sell out the company in the market as an eco-friendly production. Facilitization The facilities that the company will use will be new given that the company is a new venture. The facility location will be arrived at using the common approaches of the ease of transportation, the regulatory framework, and the availability of labour, the ease of access to auxiliary services and the availability of land for expansion (Sen, 2008). The size of the facility will be made in such a manner that it will have an allowance for expansion. The facility will be best located in a less populated area in order for the company to avoid the interaction with people. The fact the company will be producing chemically related products makes it necessary for it to be located in an isolated place away from major human settlements and water bodies. The area has to be served with the necessary amenities such as water and sewerage system. The land will be large enough to enable on-site warehousing of the raw materials and keeping the finished raw materials (Brennan, 2011).The company will also further its research and development on further desirable products according to the market trends of products. The research will be facilitated by companies funding out of the revenue allocated to research, its joint ventures with other companies will also facilitate joint research in relation to further enhancement of the technological capability of this joint ventures. The revenue also generated from joint ventures will produce the highest percentage to joint research compared to other inter departmental contributions to research. Mission Statement The aim of Dee Dee’s Yarn Company is to provide quality, affordable and trendy yarn products that will cater for the needs of the professional and recreational crochetingusers. Goals and objectives To attain market leadership in five years of operation To provide diverse products in the five main divisions To apply best management approaches to attain quality To adopt cost reduction approaches in order to provide quality and affordable products to the customer To create and maintain effective customer relations To sufficiently conserve the environment out of the company’s own pollutions The above process is known as just-in-time management. The company seeks to adopt new approaches in the management of the flow of materials. According to the tenets of just-in-time management, the company has to maintain the lowest level of inventories possible. Just-in-time management is an approach to production that is based on the flow of information from the customers to the producers (Robbins & Coulter, 2005). This is departure from the traditional approaches to production where the company produces and sends the material to the market with the hope that the people will use the products. The production process is essentially a pull system where the product specification and volumes will come from the clientsand not the estimates made bythe company (Brennan, 2011). The company aims at using the above process to reduce the costs that are incurred from overproduction and inventory handling. The flow of information will also borrow a lot form the pull system. However, it will also integrate the aspects of the push system (Sen, 2008). The information about the volumes that the company will be producing will come from the customers. The company will lapse with the partners in the downstream to come up with the exact information on the right quantities that the company ought to produce. The complaints about the products will also be handled using the pull system whereby the customer complaints will be analysed and later determination of the changes needed will be made. The pull information flow system will be arrived at when the members of the lower levels of the supply chain will need some clarification from the higher members in the supply chain (Brennan, 2011). The pull information system is relevant in that it leads to an integration and easy flow of information. However, the pull flow of information will be applied on a limited scope since the main approaches that the company will be using is the push system. The Forecasting module makes the short, medium and long term forecasts accurate. References Brennan, L. (2011). Operations Management. New York: McGraw-Hill. Robbins, S. and Coulter, M. (2005). Management. Upper Saddle River, NJ: Pearson Prentice Hall. Sen, M. (2008). Business Management. Jaipur, India: Oxford Book Co... Stevenson, W. (2005). Operations Management. Boston: McGraw-Hill/Irwin. Dee Dee’s Yarn Company Read More