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Qantas Airlines History - Essay Example

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This essay studies Qantas Airlines history. It discusses the structure, management system of the company, some historical facts and the problems which the company has faced. It also gives some forecasts…
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Qantas Airlines History
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Download file to see previous pages The Bureau of Infrastructure, Transport and Regional Economics have regarded it as the most dependable and punctual domestic airline within the country and for the month of February 2014, Qantas Airlines has had less than one percent of its flights cancelled, which further goes on to show the exceptional performance of this airline (Gollan, 2014). Finally, for the year ended June 2013, Qantas Airlines has reported an underlying profit before tax of about $192 million along with a statuary profit before tax of up to $366 million (Qantas Airlines, 2013).
However, even though the Qantas Australian Airlines has been showing a significant development in all its aspects, it has been through some major operational as well as strategic challenges over the past one decade due to a number of reasons. One of the leading strategic challenges that Qantas has faced over the past one decade is the management of the human resource at its organization (Qantas Airlines, 2010). Due to numerous factors such as a global economic recession, recent industrial disputes, rising fuel prices as well as a high level of competition, Qantas has found itself in a challenging position in terms of managing the expenses associated with its revenues. Not only does Qantas need to re-establish its current market presence, but also regain control over its financial statements through various cost-cutting measures. These involve dismissing as much as five thousand employees, as well as freezing the salaries of a few employees along with a complete route and a fleet restructure.
Since 1947, Qantas has been operating as a government owned enterprise and since 1995, it was chosen as one of the airlines that were being deregulated in order to improve the Australian Airline industry (Qantas Airlines, 2010). Due to excessive deregulation, Qantas came across strong competition in the form of lower operating and labor costs amongst its competitors. One of its competitors, Virgin Blue had around thirty percent lower costs than that of Qantas (Millett, 1999) ...Download file to see next pagesRead More
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