Website Optimization Paper - Essay Example

Website Optimization Paper Website Optimization Paper Website Optimization refers to the designing of websites in order to improve the rakings of the website, as well as make it competitive in search engines so that the firm’s website can be attractive to its users. The optimization of websites entails the addition of features such as adding image tags, as well as ensuring that the components are improved. Most firms that want to be competitive in online marketing of their goods and services opt to optimize their websites and improve the appearance to make the websites better than those of the competitors.

There are various methods that can be used to improve the website of a business. These methods include the use of website optimization tools that improve the appearance of a website (King, 2008). One of the ways in which the website of a company can be improved is through simplicity. Simplicity is crucial in ensuring that a business website is optimized. With simplicity, there is ease of use by the customers who can easily navigate the website and learn about how it works. The choices in the business website should be simple in order to avoid any confusion to the users who visit the website.

The website of the business can also be optimized by ensuring that stories and news are added to the web page of the firm. This can be done through posting press releases on the business website. This will encourage reporters to visit the company website and channel the information regarding the business through the social media. Press releases increase the interest of the media in the business as a result of which the reputation will also improve (King, 2008). The website of the business can also be improved through fixing the problems that it has.

This involves improving the design in order to correct areas that might be making it difficult and complex for the visitors to use. For example, if the pages use different fonts and colors and the customers have complained about this, the business should ensure that there is harmony in the font size and color used in the website. The business website can also be optimized by ensuring that the various links are working properly and that each page has accurate information about the firm and its products (King, 2008).

The business website can also be optimized through ensuring that the pages are unique. The titles of the pages should be both relevant and unique so as to make the website outstanding. The optimization of search engines calls for the improvement of the page title as it helps in improving the ranking of the terms and the website itself. The key words should also be improved and also stand out in comparison with other businesses. This increases the likelihood of having more visitors on the business website than in the websites of other firms.

Consequently, the business will get more customers that close competitors. The other method that be used to improve the website of the company includes blogging. It is essential to start a business blog that is updated regularly. Blogs consist of data about what is happening in the business that the business does (King, 2008). References King, A. B. (2008). Website optimization. Farnham: OReilly.