Shark tank - Essay Example

Shark Tank: LifeCaps Pitch LifeCaps seeks to become the first commercial survival pill in the world. Its natural ingredients will provide our consumers with the nutrition needed when their schedule prevents them from having a full meal. LifeCaps will also provide the required amounts of nutrients daily as recommended by the FDA. The product has also been formulated to allow for its compatibility with a healthy lifestyle by helping to delay hunger, maintain necessary metabolic rates and stamina, and to control weight.

Also called the emergency food replacement pill (Shark Tank 1), this product will not only keep the consumer comfortable, satiated, and healthy, but also sustain their strength and endurance during emergencies. There are many benefits for consumers of this pill that will ensure its commercial viability. The biggest draw is that LifeCaps will help millions of working Americans get the required nutritional nourishment even during emergencies and late night duty. The pill’s developers tested it by fasting off food and surviving on the pill, and we have been off food for the last one week.

Despite the lack of solid food, we are still physically and mentally alert. These results have convinced us that the pill is perfect for individuals who are in survival conditions (Shark Tank 1), such as bad weather and natural disasters. We think this is the ultimate solution for people without access to food. Its simplicity and great taste mean that they can be taken anywhere and by anyone (Shark Tank 1), including children who can take it in dissolved form. LifeCaps is different to available protein liquids and meal bars as it has been manufactured using nano technology to get all the nutrient amounts right.

This should ensure that the consumer has no need to ingest anything else to keep their body organs functioning or their minds alert. This is the most logical choice for the everyday working American. With just the right amounts of nutrients to trigger optimal metabolism in the body, the pill will allow for mobilization of carbohydrates and micronutrients stored for energy in the form of fat to be used by vital organs. Most Americans find it vital that they are able to work at their optimum, which becomes more difficult in a crisis or an emergency at the workplace.

Not only will the pill optimize the use of energy stored in the body, it will also keep the mind rational, reducing irritability and maintaining control under physically and mental demanding conditions. There are several issues, which we are still ironing out, such as the possibility that consumers will buy them only for emergencies. However, we will seek to popularize its use among sportspersons and the military that will use it more often. In addition, the product just got its FDA approval this month, which may mean that it still to be sufficiently stocked in the market.

However, it has already grossed $444,000 ion two years through sales in Mexico. I am seeking $200,000 for 30% equity in the enterprise (Shark Tank 1). We believe that current users of LifeCaps are still finding creative ways to use its power. Our website has fans of our products who tell us about what LifeCaps does for them. Marathon runners have commended our product for increased stamina during their training sessions, as well as during their races. Firefighters and law enforcement officers also say that it keeps them alert and satisfied during emergencies; acting as more than a survival pill.

Because of its great taste, simplicity, and safety, it is ideal for consumers of all ages. Works Cited Shark Tank. Shark Tank episode guide. 24 January 2014. Web. 7 February 2014 .