The Starbucks Cafe - Annotated Bibliography Example

Annotated Biography Andrejczak, M. . Green Mountain shares gain on new Starbucks deal. Market Watch – Wall Street Journal. Retrieved January 15, 2013 from http://articles.marketwatch.com/2012-03-21/industries/31218171_1_keurig-single-cup-starbucks-coffee The source discusses the deal made between Starbucks Café and Green Mountain. Starbucks Café entered into a partnership with Green Mountain. Following the announcement of the deal the common stocks of Green Mountain increased in value by 6%. Starbucks will make coffee portion packs for Green Mountain’s new single cup Vue coffee brewer. This article written by Matt Andrejczak is a very credible source due to the fact that the website where it was retrieved, Market Watch, is sponsored by the Wall Street Journal. The Wall Street Journal is one of the leading business newspapers in the world. The source provided specific information about a partnership formed with a competitor in the industry. The information contained in this article can be used in the research paper to demonstrate the ability of the company to adapt to market changes and form partnerships with other companies that are mutually beneficial to both firms. This information can be used to demonstrate the ability of Starbucks to invest money in other ventures outside its retail ready to serve coffee operation. Cnn.com (2012). 93. Starbucks Coffee. CNN Money. Retrieved December 10, 2012 from http://money.cnn.com/magazines/fortune/bestcompanies/2010/snapshots/93.html The website article provides a description of the top 100 publicly traded companies in the world. The company targeted in the research, Starbucks Café, is ranked 93 in the world based on the CNN rankings. Starbucks employees are referred too as baristas and the firm employees over 150,000 people across its international network of stores. `The source is completely credible as CNN is recognized by the academic community as one of the major sources of global news. CNN Money is an extension of CNN. The list of the top 100 companies referred too in the document is a list that is compiled by CNN Money each year to rank the top companies to work for in the United States. The source is a good reference as it pertains to the topic of evaluating a publicly traded company. Some of the good information provided in the source that can be used in the research paper includes the company’s level of revenue, address of its corporate headquarters, and the URL of the corporate website of the company. Dailynews.com (2013). Starbucks enters entrenched Vietnam coffee market. Retrieved January 15, 2013 from http://www.dailyherald.com/article/20130113/business/701139993/ The source of information informs the general public about Starbucks Café latest international expansion initiative. The company will penetrate the Vietnam marketplace in February of 2013. The location of the new Starbucks Café establishment is Ho Chi Minh City. The Daily News was the source of information. The article was written by the Associated Press. The news reported in this article is credible since it informs the public about an actual international expansion plan that Starbucks is going to undergo in 2013. The article is useful because it portrays very recent news about the company. This source of information can be used in the research paper about Starbucks to demonstrate the continued initiatives of the company to expand its operations outside the United States. The firm already has 3,300 establishments in the Asian marketplace, but this is the first store that is going to open in Vietnam. Dnb.com (2012). SIC: 5812 – Eating Places. Retrieved December 10, 2012 from http://www.dnb.com The Dun and Bradstreet website represents a financial database that provides key financial ratios of different industries based on SIC classification. The SIC classification pertinent to the industry in which Starbucks Café operates is SIC: 5812 – Eating Places. Some of the categories of ratios included in the Dun & Bradstreet database are solvency, efficiency, and profitability. The information contained in the Dun & Bradstreet website is completely credible. Access to the information contained in the website is accessible through library academic databases or by becoming a paying member of the website. The most relevant financial ratios accountants and financial analysts utilize are included in the database. The source is pertinent to the research topic due to the fact that it provides financial information that can be utilized to compare the financial performance of Starbucks Café in relation to the industry. Three financial ratios that I may include in the research paper are current ratio, net margin, and return on assets. Michelle, R. (2012). Starbucks opens chain of raw vegan juice bars. Retrieved January 15, 2013 from http://www.naturalnews.com/036065_Starbucks_juice_bars_raw.html The article discusses a new strategy implemented by Starbucks of acquiring a fresh juice company. The health food industry represents a $50 billion market in the United States. The fruit bars will offer vegetable options which can be mixed according to the customers’ preference. Starbucks is targeting customers that have an increasing concern over health foods. The source is a website that has an article composed by a writer, Raw Michelle. She is a natural health blogger and researcher. The website has a professional look and it seems as a good credible source that provides information about health trends in America. The source is useful for a research paper on Starbucks because it offers a different view of the corporate strategies that Starbucks Café is implementing. The source can be used to describe a diversification strategy that the company implemented in 2012. The article has good data regarding why it is in the best interest of Starbucks to diversify its operations. Olivares-Giles, N. (2009). Starbucks Recalls 530,000 grinders. LA Times. Retrieved January 15, 2013 from http://articles.latimes.com/2009/jun/17/business/fi-starbucks-recall17 The article describes a risk factor scenario that Starbucks faced in 2009. The company had to recall 530,000 coffee grinders due to the fact that they turned on by themselves. The company recalled the grinders despite the million dollar losses immediately after three reports of people cutting their hands by the grinders when they turned on by themselves. The source of the information is the newspaper LA Times. The LA Times is one of the most prestigious news organizations in the state of California. The information is useful because it portrays one of the risk factors that the company faces. It also shows the corporate responsibility of the firm. The article selected can be used in a research paper about Starbucks to show how the company reacts to adverse situations. The firm did not hesitate to recall hundreds of thousands of coffee grinders to ensure the safety of its customers. O’Farrell, R. (2012). Who is Starbucks Target Audience? Retrieved December 10, 2012 from http://smallbusiness.chron.com/starbucks-target-audience-10553.html The article provides valuable information in regards to the target audience of Starbucks Café. Starbucks Café holds approximately a 33% share of the coffee market in the United States. The target audience among adults is people between the ages of 25 and 40 years, while among the teenage population the target audience of the firm are persons between the ages of 13 and 17. The information revealed in the article comes from the author, Renee O’Farrell. He works for the credible source, the Houston Chronicle, thus the assumption is that the author is a journalist with writing credentials. The article was well written and it provided specific information about the target market that can be useful in a research paper about a publicly traded company. The source is pertinent to the writing of a research paper on Starbucks Café because it helps the writer determine the primary customers of the company. The article divides the target audience in three categories: adults, young adults, and teenagers. An interesting finding from the article is that Starbucks Café generates a lot of revenues from complimentary products. Starbucks.com (2012). FY11 Annual Report. Retrieved January 15, 2013 from http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-irhome The source is the annual report of the company. The annual report shows information regarding the financial and operating performance of the company. It includes the four basic financial statements of the company which are the income statement, balance sheet, statement of retained earnings, and statement of cash flow. The annual report of Starbucks Café is a credible source of information due to the fact that it is an official report that public companies must submit to the Securities and Exchange Commission (SEC). The information within the annual report is very useful because it contains data regarding the most recent fiscal year of the company. The reference as it pertains to the research topic is extremely valuable. Along with the financial statements the annual report contains other sections that provide a wealth of information regarding Starbucks Café. Some of the main sections of the annual report are risk factors, legal proceedings, management discussion and analysis, and control and procedures. Starbucks.com (2012). Our Heritage. Retrieved December 11, 2012 from http://www.starbucks.com/about-us/our-heritage Starbucks Café was founded in 1971. Its charismatic chairman, Howard Schultz, took over the company in 1981. The organization today has over 17,000 stores across 55 countries worldwide. From its inception the firm tried to be different and celebrate coffee and its rich tradition one cup at a time. The source of information comes from the corporate website of Starbucks Café. When researching public companies the corporate website is one of the most useful and most credible sources of information a writer can find. The heritage of the company and its basic history was very well described by the source. The source as it pertains to the research topic is useful since it provides a historic background of the company. Since the basic source is the corporate website of the company this source can be used to gather other information regarding the company by pressing the different links available within the website. Yahoo.com (2012). Starbucks Corporation (SBUX). Yahoo Finance. Retrieved December 10, 2012 from http://finance.yahoo.com/q?s=sbux&ql=1 The source provides financial information about Starbucks Café. Starbucks Café is traded in the NYSE under the symbol SBUX. The current price of the common stock as of January 15, 2013 is $54.22. The market capitalization of the company is $40.35 billion. The EPS of the company in the most recent fiscal year was $1.79 The reference or source of information comes from the second largest browser website in the world. Yahoo Finance is an extension of Yahoo. Its purpose is to provide credible and accurate financial information about public companies such as Starbucks Café. This website is very useful for the research paper because it provides updated information about Starbucks Café. The financial metrics revealed in the website are financial results that can be used as the basis for the financial analysis of the company. The capabilities of the website include the ability to retrieve historical market prices for SBUX. Read More