Company Web Site: The Integrative Face of the Corporate and Product Brands - Essay Example

Company Web Site: The Integrative Face of the Corporate and Product Brands Company Web Site: The Integrative Face of the Corporate and Product BrandsAuthor Author Affiliation Date Over the past few years, the use of internet for completing business tasks has become necessary for the organizations. Thus, the developers and manufactures of information technologies are paying more and more attention on developing high tech technology based platforms. This competition demands from the organizations to develop high level websites as well as operational contents in order to promote these invention (Dix, Finlay, Abowd, & Beale, 2003) and (Ray, 2004).

This paper presents the analysis of HP’s website/platform. The overall website of HP (Hewlett Packard) is very good looking and comprises a professional user interface that offers a high-level technology overview of its current products and services. In this scenario the website offers a great deal of high level user interaction and feasibility of usage. The basic goal of HP’s website is to convey the message regarding modern and reliable computer technology or products to all the kinds of users.

In this scenario, the business website contains a lot of information regarding latest technology or products that offers a feel of availability of new technology for all types of users. In addition, the main page of website contains different kinds of images. The initial image that appears at the starting of website demonstrates the feel of enjoyment, next image is about the office support and third one is about the back-end network support facility for the business. In this scenario, all of these images enable users to get better insight of the corporation through its diverse range of products.

In addition, the basic theme of the web site outlines the idea that HP is offering its products for all the kinds of users and business areas. In other words, it outlines the message that HP offers technology based products and support for the business, entertainment, corporate management and several other areas (Hewlett-Packard Development Company, 2011). Moreover, the overall website is consistent with the images presented on the web site, as well as message and overall marketing information.

Additionally, the promotional images and information presented on the web site is consistent and comply with the overall message of the company’s advertisements. In this scenario, the company is marketing through different kinds of marketing methods to convey the company’s message to the users. This overall scenario leads to better information presentation and better message transfer to the users of the website. Furthermore, currently the company is offering gaming consoles, new technology based touch pad computer, desktop computer, laptop computers, network support systems and high capacity servers.

All of these technology based systems offer high-level support for all the areas of life especially business. In addition, HP’s web site has integrated the company’s marketing methods with the other forms of marketing communications like email marketing, newsletters, blogs, technology news alerts and a lot more (Hewlett-Packard Development Company, 2011). References Dix, A., Finlay, A. J., Abowd, G. D., & Beale, R. (2003). Human-Computer Interaction (3rd ed.). Prentice Hall. Hewlett-Packard Development Company. (2011). Featured products.

Retrieved July 26, 2011, from http://www.shopping.hp.com/webapp/shopping/home.do Ray, R. (2004). Technology Solutions for Growing Businesses. New York: American Management Association (AMACOM). Figure 1HPs Web Site, Image Source: http://www.shopping.hp.com/webapp/shopping/home.do