Nobody downloaded yet

Entry Modes to A Firm to Enter in to A Foreign Market - Case Study Example

Comments (0) Cite this document
This piece of research paper presents the brief discussion on various entry modes that have been adopted by the Western firm for entering into Asian countries and it focuses on how Hewlett Packard could successfully enter into China and maintain its ongoing business leads…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.2% of users find it useful
Entry Modes to A Firm to Enter in to A Foreign Market
Read TextPreview

Extract of sample "Entry Modes to A Firm to Enter in to A Foreign Market"

Download file to see previous pages It is evidently clear from the discussion that the choice of effective mode of entry has been regarded as a frontier issue in global marketing and it is a significant strategic point of decision making for multinational companies. Large multinational companies are highly concerned not only about which foreign markets to access, but also to create strategic managerial decisions about learning when and how to enter foreign markets and how to effectively face transnational challenges so as to create a sustainable competitive position in the market. Examining the determinants of entry mode choice and factors influencing different entry modes are some of the major investigations to approach the internationalization for companies that plan to enter foreign markets. The literature review part examines the general business environment in China outlines various entry mode choices available to a firm in general. An entry mode is an institutional or organizational arrangement designed to make possible of a company’s products, human skills, technology, management and other relevant resources in a foreign country. In global business terms, modes of entry have been regarded as closely aligned with varying degrees of resource commitment, risk exposure, business control and profit concerns. Choice of modes of entry normally depends on various factors including the firm’s specific factors, industry’s specific factors, and country’s specific factors. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(Entry Modes to A Firm to Enter in to A Foreign Market Case Study, n.d.)
Entry Modes to A Firm to Enter in to A Foreign Market Case Study. Retrieved from
(Entry Modes to A Firm to Enter in to A Foreign Market Case Study)
Entry Modes to A Firm to Enter in to A Foreign Market Case Study.
“Entry Modes to A Firm to Enter in to A Foreign Market Case Study”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Entry Modes to A Firm to Enter in to A Foreign Market

Foreign Market Entry Plan

...?Foreign Market Entry Plan Table of Contents Foreign Market Entry Plan Table of Contents 2 Audit of the Foreign Market’s Environment 4 PESTEL Analysis 4 Political 4 Economic 5 Socio-Cultural 6 Technological 6 Environmental 7 Legal 7 Marketing Plan 8 Segmentation 8 Targeting 9 Positioning 9 Marketing Mix 10 Product 10 Price 11 Place 11 Promotions 11 People 12 Process 12 Physical Evidence 12 Marketing Budget 13 14 References 15 Audit of the Foreign Market’s Environment The market environment in Hong Kong...
11 Pages(2750 words)Essay

Entry into foreign market

...entering the country for the purpose of doing business. Myanmar’s potential with investment and trade are huge and the country is dynamically endeavored in the development of the economy (Ministry of Commerce, 2011). Myanmar’s facilities made available for the foreign investment also makes it attractive to enter the region. Foreign investors has been given the right to incorporate in the country with 1005 foreign owned company, establish as well as operates as 100% owned foreign partnership (Myanmar.CA, n.d). Risk factors and whether Supports Entry Analyzing the market condition in Myanmar, have shown...
6 Pages(1500 words)Assignment

Entry into Foreign Market

...into such market will present unprecedented cultural challenges to the organization. The most appropriate way of dealing with effects of this cultural reality will be influence of current democratic government. Myanmar is trying to improve its international image. As a result, it allowed free elections in 2011 as a means of signaling the world that there is social and economic freedom in the nation. In this case, Cameron Corporation will depend on the newly created government structures in addressing issues caused by cultural aspects in the market. Entry Approach As insinuated earlier, one way of entering into Myanmar’s involves direct foreign...
6 Pages(1500 words)Essay

Evaluation of Foreign Modes of Market Entry

...on Research and Development, a factor that will complement the technology of the foreign company. Besides, China has been known for low labor cost (Global Sherpa). Since globalization has become an important facet of business, this essay focuses on the strength and weaknesses of different modes of entry to a foreign market. The mode of entry is a significant decision for a firm since it will affect the company’s marketing and production strategy, and how it will confront the marketing of its product successfully. Modes of entry are...
9 Pages(2250 words)Essay

Entry into Foreign Market

...? Entry into Foreign Market of the al Factors al factors in a country includes commitment, capa and corporate governance practice and they have a strong influence on the level and effectiveness on business activities (World Bank 2011).These institutional factors need to be considered while entering into foreign market for investment purposes. In this context it is observed that Cameron International plans to penetrate further into the markets of Myanmar. The company already has a minor presence in the markets of Myanmar and plans to expand further through effective marketing strategies....
6 Pages(1500 words)Essay

Entry into Foreign Market

...? Cameron International Corporation The al risks for considerations and their influences in supporting or deterring market entry Economists argue out that there are numerous barriers in different economies, which often hinder the desired projections in the company’s profits. Cameron International Corporation’s involvement in the Myanmar market shall face direct market barriers since it seeks to diversify its investments through capital-intensive programs to enter the market instead of practicing other entry mechanisms. Currently, the corporation’s involvement in the Myanmar market is often prone to direct...
6 Pages(1500 words)Essay

Market Entry Modes: Chery Cars

...Cover page GLOBAL MARKETING STRATEGIES M3X9086 Market entry modes: Chery Cars Submitted by: BA Business Portfolio International Business December 2013 Table of contents 1. Executive summary 3 2. Introduction 4 3. Overview of the U.S. car market 4 a. American car culture 5 b. Shape of Automotive industry in U.S. Today 8 4. Overview of the China car market 8 a. Car culture in China 9 b. Production 9 5. Chery Automobile Co. Ltd. an overview 10 6. Methodology 12 7. Discussions 12 8. Recommended options for entering...
10 Pages(2500 words)Essay

Foreign Entry Modes

...Foreign Entry modes: Evaluate the use of a Greenfield site compared to an acquisition for entry to a foreign country April,2009 TABLE OF CONTENTS 1.0Introduction 1.1Green Field Site Entry Strategy into a Foreign Country 1.2 Acquisition Mode Entry into a Foreign Country 2.0 Conclusion and Recommendation 1.0 Introduction Research on Foreign Direct Investment (FDI) in the past has attracted much attention from the field of international finance and international...
9 Pages(2250 words)Essay

Foreign market entry

...Article Review: Firm Productivity and the Foreign Market Entry Decision 21st century is an era during which many things are at its most advanced level. Many things are happening now which the old persons even cannot imagine to be done in their time period. The world has now turned into a global village. The countries are now widening their mutual relationships. These relationships are not just confined to only neighboring countries rather the scope has been increased now. This globalization is not just limited to the countries or economies rather the companies and even individual persons are also affected by this globalization. In case of companies, there can a variety of...
3 Pages(750 words)Essay

Foreign Market Entry Strategy

...strategic orientation and capabilities outlined by Liang et al. (2009). Stevens and Dykes (2013) explain in their article that companies make a strategic decision of which entry strategy to use based on the evaluation of risks and benefits of each strategy. However, in contrast to the previous researches, Stevens and Dykes adopted alternative approach making focus of their research not on market entry modes as part of the overall international expansion strategy but on the timing issue of foreign market entry. They evaluate the role, which the culture plays in timing decisions of entering...
7 Pages(1750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Entry Modes to A Firm to Enter in to A Foreign Market for FREE!

Contact Us