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Business Plan - ABC Dry Cleaners - Term Paper Example

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From the paper "Business Plan – ABC Dry Cleaners" it is clear that ABC Dry Cleaners and Laundry Service is being formulated to offer the consumer an exemplary level of service, whilst addressing the strains of modern life and work-life balance with an underpinning focus on the environment…
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Business Plan - ABC Dry Cleaners
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Download file to see previous pages Our proposal is to offer a considerably  ‘greener’ alternative in the form of a hydrocarbon solvent, with a view that we can emulate the success that firms in the several states of the United States and Europe have had by following a strategy from an ethical standpoint. Hydrocarbon alternatives have 90% fewer emissions into the environment, greater efficiency, and thus positive benefits for employees, and consumers alike.
Traditional dry cleaners offer a service that, on close scrutiny, doesn’t bear up to levels of expectation. Clothes, although clean, are returned in a malodorous condition, materials damaged in the long term, and with the added ‘bonus’ that Perchloroethylene is a skin irritant for some people. Perc has been banned in some areas of the United States and is well documented as being environmentally unfriendly in the form of solvent disposal, air pollution, and being hazardous and carcinogenic to employees. The paying public has thus far been conditioned to this offering and it is our view that a positive, aggressive public awareness campaign would firmly propel us to the forefront of the market, and hence first mover advantage too.
ABC Dry Cleaners is being formulated to offer the consumer an exemplary level of service, whilst addressing the strains of modern life and work-life balance with an underpinning focus on the environment. The proposal is to offer a considerably more ‘green’ alternative to regular dry cleaning. This would be done in the form of a hydrocarbon solvent, emulated from the success of firms in the United States and Europe that are following this strategy from an ethical standpoint. This is because hydrocarbon alternatives have 90 percent fewer emissions into the environment, are more efficient, therefore, beneficial for employees, and consumers alike.
ABC Dry Cleaners is a firm that will be started with $25,000. All decision making will be centralized and formulating long-term strategies and goals will to. ...Download file to see next pagesRead More
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