Greendrugs - Business Plan Example

Business Plan for new venture (Medicinal plant product export business) Order # 334604 Export of medicinal plant products has immense potential in global markets at this moment. There is a huge gap between production of medicinal plants and demand for their produce because of which heavy demand exists for the export of medicinal plants and their products. With the introduction of internet in the last decade and its spread in to the interiors of the world, the potential for taking medicinal plant product export as a new business venture is quite significant. Online marketing and procurement and its promotion can be done through internet by launching a good website. Keeping these points in view, a new website will be launched with name “Greendrugs” with a domain name www.greendrugs.com. Medicinal plants are those plants which contain desirable concentrations of medical constituents that are used in curing human ailments and diseases (Burccoft and Myskja. 2003.). With the increase in global population, we are experiencing higher number of human diseases and this requires huge quantity of drugs. The main source of drugs used for curing human ailments is in the form of medicinal plants only. Hence the export of medicinal plant products has immense potential in global markets at this moment. Moreover, there is a huge gap between production of medicinal plants and demand for their produce because of which heavy demand exists for the export of medicinal plants and their products. The medicinal plants like Aloe vera, Coleus forskholii, Withania somnifera, Stevia sp, have wide rabge of medicinal properties and hence have tremendous export potential. For example, Coleus forskholii produces a chemical called “forskholin” in its tubers which is useful in curing cardio vascular diseases (Godard et al., 2005). Similarly, Aloe vera produces a gel which is intensively used for skin treatment and is uaed in preparation of soaps and gels which have huge export potential (Morton, 1961; Davis, 1997; Plaskett, 1998; . Withania somnifera dry powder has a property of rejuvenating human body and mind and hence it can be blended with fruit juices and tea and coffee to pump more energy in to the human system. Stevia sp. Has a capacity to replace the artificial suga (from sugarcane) as its leaves contain heavy concentrations of sugar compounds. It is highly preferred to sugarcane sugar because it doesn’t release high energy and hence good for diabetic patients worldwide. This property makes most preferable plant species for export business. The production of medicinal plants is restricted to some geographical locations of the world where the climate and soil are suitable for their cultivation. But, the demand for their products exists every where through out the world. This creates sufficient space for launching export business for medicinal plant products. Though some existing ventures deal with this business, still lot of potential left for new comers. Moreover, with the introduction of internet in the last decade and its spread in to the interiors of the world, the potential for taking medicinal plant product export as a new business venture is quite significant. Online marketing and procurement and its promotion can be done through internet by launching a good website. Keeping these points in view, a new website will be launched with name “Greendrugs” with a domain name www.greendrugs.com. About the new venture (Greendrugs): Topic: Medicinal plant product export business Branch of business: Online marketing and export business Industry: Pharmaceutical industry Inspiring company: Lakshya for sustainable development located in Allahabad, India website name: www.alibaba.com It was established in 2005 and mainly exports to Eatern European nations. It deals with the export of plant extracts from Aloe vera, Peppermint, Psillium, Withania sp. Etc. It also exports diabetics powder and amla powder which have tremendous export potential. Another inspiring company: Garuda International Address: 180 West Chestnut City : Exeter, Country: USA It esports Yucca schidigera extract powder Website name: http://www.trademart.in/product-YUCEXT_garudaint.html. Our Website details: :www.alibaba.com The website domain name will be purchased from www.webs.com by paying yearly subscription of $50 to $ 200 depending upon the features. Once the website is launched. Website components: Home: It will contain the name of website in mixed colours on the right top of the page. Its sub title or logo will be “Exporter of organically produced green medicines” in different colour It will have pictures of Coleus, Stevia, Withania and Aloe vera on four corners of the centre of the page. It has six sub heads on the top of the page just below the sub title: 1. About us 2. Company profile 3. Products 4. Price list 5. Customer reviews 6. Contact us 7. Feed back 1. About us section: It gives description about our company “ Green drugs”, its aim and products briefly 2. Company profile : It gives the name of the company, its location, establishment year, trade certification agencies certificates etc. 3. products: It describes about the products under export from the company. It describes about the products extracted from Aloe vera, Withania somnifera, Coleus forskholii and stevia sp. With plant wise categorization along with impressive pictures. It must also give specific uses for which they are used in human health. 4. Price list: It must give the price of each product in US $ and preferably in other major universal currencies like British Pounds, Euro etc. 5. Customer reviews: It must provide the experiences of some valuable customers who have got maximum satisfaction by using our products with neat pictures. 6. Contact us: It must give the address of the company including ZIP code, Fax number, Phone numbers, and Email ids. 7. Feed back: This may put some standard queries to be answered by the customers as part of the feed abck so that the constrains if any experienced can be corrected. Efforts for promotion of this website: The efficient export of medicinal plants and their products requires reasonably good number of traffic in your website. To create a good intensity of traffic, we have to register under google, yahoo and amazon advertisement programmes. Our website has to be submitted to the search engines of google, yahoo and msn etc. and we have to pay to these search engines to put our website on priority basis. Another effective mode is through multi level marketing programme and affiliate programmes which will arouse interest among the customers to refer their friends to purchase products from us. We should declare prize money for the customers who refer their friends to join our website. The membership of the company can be made compulsory to avail these benefits so that the number of people will increase over a period of time and the website traffic would be optimum for good volume of export business. References Burccoft and Myskja. 2003. Aloe vera: Nature silent healer. BAAM USA. ISBN 095470710X. Davis, R.H. 1997. Aloe vera: A scientific approach. Vantage Press. New York, USA. P:321. ISBN : 0-533-12137-X. Godard, Michael P.Brad A. Johnson, Scott R. Richmond (August 2005) "Body Composition and Hormonal Adaptations Associated with Forskolin Consumption in Overweight and Obese Men", Obesity Research Vol. 13 No. 8 Morton, J.F. 1961. Folk uses and commercial exploitation of Aloe leaf pulp. Econ. Bot 15:311–319. Plaskette, L.G. 1998. The health and medicinal use of Aloe vera. Life Sciences Press. Tacoma, USA. P: 129. ISBN : 0-943685-21-4. Read More