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The Importance of International Culture in Business - Research Paper Example

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The paper "The Importance of International Culture in Business" highlights that the different aspects and features of the international culture and its link to the business and its management. The author has described the national stereotypes and key dimensions of culture. …
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The Importance of International Culture in Business
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Download file to see previous pages Before offering any product, carrying out a deal, developing and promoting an advertisement, implementing a marketing policy and development of the business main objectives involves the study, understanding, incorporating and demonstrating the international culture. Enhancement in information technology and perception of Globalization, as well as growth of global trade, technological progresses and the augment in the amount of organization’s production on the worldwide stage, have carried a concerning spectacular transform in the rate, background as well as the ways through which community from miscellaneous cultural environments interacts (Payne, 2009). The improvement of international communications has formed a universal village in a second sense. A universal culture has been created by television and other shared media such as films that allow unlike cultures and peoples to build up general prospects about right and wrong, pleasing and unpleasing. Since the globalization is taking place rapidly, the whole world has been shrunk to a point to a great extent. Eastern bloc collapses have boosted up the development of a world culture very much, better hold for free enterprise and business, and lessened the degree of cultural conflict (Laudon & Laudon, 1999, p. 531).
The perception of the culture has a lot of varied meanings. At some extent, it refers to a positive reception of high-quality art, literature, music as well as food. For a person who is a biologist, it is probable to be a settlement of microorganisms or additional bacteria mounting in a nutrient standard in a lab Petri-dish. Though, intended for anthropologists as well as additional behavioral scientists, culture is a complete variety of educated human performance outlines.  ...Download file to see next pagesRead More
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