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Protecting Enterprise Customers - Assignment Example

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In the paper “Protecting Enterprise Customers” the author discusses M&A as an arena where one might expect a wide consensus about what defines success. However, only 9% of the senior executives defined "success" as an increase in the free cash flow…
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Protecting Enterprise Customers
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Download file to see previous pages M & A is an important strategic option for companies that look to reposition themselves. The merger of Cingular wireless with AT & T has been in the news for quite some time and finally, in November 2005 the merger has taken place. These are not easy decisions and definitely are based on certain expectations and apprehensions. We shall examine here the motives behind this merger and assess the difficulties ahead in achieving its goals.
When AT & T put itself on the auction block and Cingular made the first offer, they did not know how many more bids would be forthcoming and whether the bids would exceed that of Cingular. Cingular and Vodaphone, on their part, expected that AT & T would choose the best bid by the deadline that it had set, which turned out to be incorrect. AT & T was unsure whether Cingular or Vodaphone would increase their bids to an amount it considered sufficient. AT&T Wireless was uncertain of the time between the bids that would be offered.
For months, rumors were widespread that Cingular would finally purchase AT & T so it came as no surprise when they announced the take over at a bid of $41 billion dollars. Many in the industry were surprised at the speed at which the takeover was approved by the FCC and the DOJ. The skeptics were also taken aback at the relative ease with which the company completed its sales processes with AT & T. They went in for a completely new advertising and marketing campaign to educate the customers about the merger. Literally overnight, they could transform thousands of AT & T stores to Cingular stores.
It is yet to be seen who has won or who has lost in this merger but the CEO of AT & T definitely obtained a superior premium for the company and its stockholders. The merger on paper makes Cingular the number one wireless company in the U.S. today. ...Download file to see next pagesRead More
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