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Johnson & Johnson Tylenol Controversies - Case Study Example

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The case "Johnson & Johnson Tylenol Controversies" shows the way in which the crisis was managed by J&J and the steps taken in restoring the good reputation of the company. The case study also gives alternatives that can be considered to ensure that ethical behaviour is adhered to by a business…
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Johnson & Johnson Tylenol Controversies
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Download file to see previous pages Identified StakeholdersThe issue affects the customers, the government, the shareholders, and the staff of the company. Each stakeholder is affected in a different manner as explained next. The mistake arose from a staff of the company. That means that the reputation of the employees of the company reduced. That makes it hard for employees of the company to get a job in a different organization. The reputation of the employees can only be increased if the individual who was concerned taking up the blame and suffering the consequences of his/ her actions. The other employees who are affected by the issue are the people who are in a supervisory position and the people who are responsible for dealing with complain from customers. The supervisors will be blamed for not taking a keen concentration in the course of their duties. The other affected stakeholder is the government. The government has a responsibility of ensuring that all the drugs that are in circulation to the public are good for human consumption. The government failed in its supervisory role and the issue makes the involved department in the government to be perceived as a failure. The shareholders are the other affected stakeholders. The shareholders will lose value for their wealth. This is because the sales of the company will reduce and that means that the share price of the company’s stocks will reduce. The profit that is attributable to the company will also reduce because the sales of the company will reduce drastically. ...Download file to see next pagesRead More
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