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Competitive Analysis: CEMEX - Essay Example

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In the paper “Competitive Analysis: CEMEX” the author analyzes the internal factors that will increase the efficiency of CEMEX in taking appropriate decisions when penetrating a target market will be its human resources and its technological advancements. …
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Competitive Analysis: CEMEX
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Download file to see previous pages • General Environment – Currently use of cement and concrete are increasing rapidly. Simultaneously, demand from quality-based cement is increasing, opening up huge scope for cement industries to establish its business activities globally (Casanova & Hoeber, 2008).
• Industry Environment – Procurement and production processes of making cement is quite expensive. Thus, in order to take entry in potential emerging markets, the cement industry must have to create a unique brand image to sustain in the long run (Casanova & Hoeber, 2008).
• Competitive Environment – In proportion to other construction raw materials, cement has gradually lost its value, wherein competing firms are focusing more on producing concrete materials to suffice the requirements of the people. Thus, new entrants, advanced technologies and innovative production process have increased toughness of the competitive environment, in which only quality based products can survive in the long run (Casanova & Hoeber, 2008).

• Social Demographic- Cement is the basic ingredient in construction projects, which also reflects the development of the society in terms of infrastructure. Contextually, CEMEX has a strong brand recognition has along with the capability to supply cement, as consumer goods in developing or other countries (Fleisher & Bensoussan, 2015).
• Technological- From production to packaging, the internal processes of CEMEX are carried out with the help of advanced and effective technologies. ...Download file to see next pagesRead More
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