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Business plan - Essay Example

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This essay considers the organization intends to allow a swift platform through which international students can quickly access accommodation services that are well within the quality they are seeking and do so in due Time. The main goal is to ensure that the client has options for their accommodation…
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Business plan
Statement of the problem
International students have in the past had to look for accommodation manually and in some cases this could take up to weeks leaving them unsettled well within the time their studies commence or forcing them to settle for low quality accommodation. Although the overall focus of the company is on international travelers the primary focus is on students because they are the larger, demographic that is affected by the problem at hand.
Solution
The organization intends to allow a swift platform through which international students can quickly access accommodation services that are well within the quality they are seeking and do so in due Time. The company will allow them have a platform through which they can analyze a wide range of options through our software rather than have them take up the tiring manual process. In similar light, these options will also be open to international travelers regardless of how long their stay is. The main goal is to ensure that the client has options for their accommodation and not forced to make a hasty and unfulfilling decision owing to the time factor.
Business Model
The business in question has narrowed down the cultural context of its target audience, the focus is more defined and the growth span may be shorter. The company will utilize the increased number of public relation practitioners that are young, eager, and unemployed to come up with innovative techniques for market outreach. We will also incorporate affordable modern décor in the accommodation premises to better fit the primary demographic that we target. The main challenges are high capital costs and marketing costs because the target population is sparsely located. However, the greater challenge is ensuring that the brand is recognized in order to establish goodwill. The challenge will be tackled by ensuring that with each client’s optimum satisfaction is met and that we work directly with the university administration to ensure there is optimum faith with existing and potential clients.
Target Market
Statistics have illustrated that in the last year, the number of international students in the U.S.A. has risen to 886,054 (Pinson, 2005). Of this statistic, the larger percentage is of Asian descent. This gives the company a bearing of the type of accommodation that most clients are looking for because notably, Asian preference in lifestyle choices inclines with their culture.
The potential client base is wide as the company intends to deliver services to any foreigner that is seeking accommodation.
Competitive advantage
We will offer a variety of dire services alongside the accommodation sector in order to ensure that the clients’ settlement into their new home is even faster. The services include provision of airport pick up to the their destinations, commuting services to new clients for a certain period and assistance with opening a new bank account as well as SIM cards. The company has considered the most efficient mechanisms to ensure that the settlement process is convenient to the client.
Management team
The overall manager of the company has sufficient academic qualification in both public relations and hospitality. The person in question as well as the rest of the employee body has over 5 years experience in their respective fields. In the event that the manager resigns, the supervisory team will appoint a manager (from the team) with the highest productivity level and one with distinct leadership qualities.
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