Business Planning of an Organization - Essay Example

The company will allow them to have a platform through which they can analyze a wide range of options through our software rather than have them take up the tiring manual process. In a similar light, these options will also be open to international travelers regardless of how long their stay is. The main goal is to ensure that the client has options for their accommodation and is not forced to make a hasty and unfulfilling decision owing to the time factor. The business in question has narrowed down the cultural context of its target audience, the focus is more defined and the growth span may be shorter. The company will utilize the increased number of public relations practitioners that are young, eager, and unemployed to come up with innovative techniques for market outreach. We will also incorporate affordable modern décor in the accommodation premises to better fit the primary demographic that we target. The main challenges are high capital costs and marketing costs because the target population is sparsely located. However, the greater challenge is ensuring that the brand is recognized to establish goodwill. The challenge will be tackled by ensuring that each client’s optimum satisfaction is met and that we work directly with the university administration to ensure there is optimum faith with existing and potential clients.

The potential client base is wide as the company intends to deliver services to any foreigner that is seeking accommodation.

We will offer a variety of dire services alongside the accommodation sector to ensure that the clients’ settlement into their new homes is even faster. The services include the provision of airport pick-up to their destinations, commuting services to new clients for a certain period, and assistance with opening a new bank account as well as SIM cards. The company has considered the most efficient mechanisms to ensure that the settlement process is convenient for the client.

The overall manager of the company has sufficient academic qualifications in both public relations and hospitality. The person in question as well as the rest of the employee body has over 5 years of experience in their respective fields. If the manager resigns, the supervisory team will appoint a manager (from the team) with the highest productivity level and one with distinct leadership qualities.