Nobody downloaded yet

Examining the influence of culture on KFC in Chinese market - Essay Example

Comments (0) Cite this document
It lays emphasis on the research method, philosophy, design, data collection and analysis along with its presentation. Moreover, detailed research plan is given so as…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.3% of users find it useful
Examining the influence of culture on KFC in Chinese market
Read TextPreview

Extract of sample "Examining the influence of culture on KFC in Chinese market"

Download file to see previous pages Qualitative research method is employed for accomplishing the research. Hence, questionnaires will be prepared based on the research questions (Flower, 2009). In order to obtain accurate results from the questionnaire analysis, the researcher has applied random sampling. The variables that are used in the questionnaire apply Likert scale, measuring from strongly disagrees to agree. Likert scale helps in deciphering the exact reaction of the respondents other than obtaining responses in just Yes and No (Bryman and Crame, 2011). This also assists in examining the strong opinion of the respondents regarding the questions.
The respondents of the questionnaire are customers of KFC in China. They will give their opinion based on observation and satisfaction with the food and services that are experienced in the KFC restaurants in China. All the respondents of KFC are above 18 years, who are frequent visitors at KFC. The responses are significant so as to evaluate whether KFC is able to provide them foods and services that are according to their culture in the business. Their experience with the food products and service will encourage them to give rates to the quality. In order to maintain good relation with KFC, the researcher has taken approval from the fast food giant regarding the variables that are used for measuring the quality of services and food products. The variables are also approved by the culture study experts and practitioners so as to ensure validity of the research area in the real world.
Qualitative research method is employed for accomplishing the main aim of the research. The qualitative research helps in comparing the data in cross section. It also provides information regarding the perception of the individual respondents of the survey. The qualitative research also helps in examining the responses, which aims at describing the local condition (Hennink, and Bailey, 2011). The focus group ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Examining the influence of culture on KFC in Chinese market Essay”, n.d.)
Retrieved from
(Examining the Influence of Culture on KFC in Chinese Market Essay)
“Examining the Influence of Culture on KFC in Chinese Market Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Examining the influence of culture on KFC in Chinese market

Chinese Culture

...color to good fortune. Red color characterizes wedding clothes for the Chinese people. It is notable that Chinese in the north wear qipao, and southern Chinese wear Kwa for their weddings. Dominance hierarchy Gender dominance is relevant in Chinese culture. Men gender dominated over women in the Chinese culture. The culture views a woman a subordinate who is subject to his father during the youthful stages, to her husband upon reaching maturity, and to her son at old age (Palmer 44). Dominance by the male gender in the Chinese culture influences the...
11 Pages(2750 words)Term Paper

Chinese culture

...of the ‘bureaucratic capitalism’ it has created (Meisner 544). 4. As per Ching Kwan lee, the reforms in China gave way to social and economic forces, which culminated into a whole range of production regimes, that exploited the Chinese labor under the accommodating label of ‘market socialism’ (44). As per Blecher, in the pre-reform era, the Chinese workers enjoyed a privileged status, marked by a stable income and the attached social, political and civic privileges (1). The reforms led to an uncertain environment, with no scope for dissidence, considering the influence and hold of the party officialdom. In that context, Philip Pan in Out of Mao’s Shadow, amply unravels...
3 Pages(750 words)Essay

Chinese Art Influence on Western Culture

...?Chinese Art Influence on Western Culture The National Museum of China, currently holding an exhibition called Passion for Porcelain: Masterpieces ofCeramics from the British Musuem and the Victoria and Albert Museum, showcases numerous pieces of Chinese art that have helped to shape largely British art, and western art as a whole, to what it is today. Much of modern western art is based around designs that the Chinese developed centuries ago. Up until the eighteenth century, Europeans regarded Chinese culture as superior to their own, so it made sense that they wanted to borrow Chinese art...
3 Pages(750 words)Essay

Chinese Culture

...Chinese Culture Considering the history of the world, China stands out as one of the countries with enormously rich culture that encompasses all spheres of life; from the political to the social nature of life. The Chinese culture also have immense contribution in the field of medicine where acupuncture as a mode of giving remedies to ailment is highly entrenched into their system and even adopted internationally as a conventional medication system. In this regard, the Chinese culture can be said to have profound spread in the cuisine, music, martial arts, visual arts as well as in the literature. In this paper then, I...
5 Pages(1250 words)Essay

Chinese Culture

...called by the end of the 19th century Many explanations have been forwarded for this great longevity and continuity of traditional cultural and socials models in China. First, there is the fact that the succession of Chinese dynasties, though they were often established by minority groups or derived from external origins, caused little disruption in the inherited cultural life of the people. The peaceful traditional Chinese way of life always proved to be more powerful than the military might of the conquerors, and conquered them in the end. This gave rise to a great inertia in the lives of the people which was very difficult to break. Consider the Yuan Dynasty,...
4 Pages(1000 words)Essay


...," and "keeping tab on competing chains." KFC recognizes the importance of building an overall market image to succeed. This is essential in the company's operation as consistency and reliability of its products are at stake. Consistent processes across the company's outlets ensured that each of the branches is operating at a predefined standard. Also, the image of the company which is already instilled in the company's market should be met by all the outlets. All of the above measures are instrumental to KFC's success. 2. At first, Loy made a mistake in the strategies that he employed to conquer the Japanese market. This was evidenced by the huge...
2 Pages(500 words)Essay

Chinese market

...research. Once the literature review is complete the next chapter of the thesis will explain exactly how the that data is going to be utilize and applied into different analytical methods to extract a lot of common factors among the different economic platforms in the world. Chapter 2: Review of the Literature 2.0 Introduction The literature review chapter describes four subjects which are the basis to validate the hypotheses of this thesis. The subjects are technology, cultural analysis, international market entrance strategies, and the development of foreign investment in China. The technology subject shows how technology has influenced economic markets worldwide...
27 Pages(6750 words)Essay

Chinese Culture

... 21 October Chinese Culture Chinese culture is very unique and has a distinct identity of its own. It encapsulates a wide array of delightful arts and crafts. Chinese people have their own language. To an outsider, it is insane how people can make so many combinations of chi chu cha chan and chen so as to make a complete language. A vast majority of the Chinese schools offer education solely in the Chinese language. Very few Chinese know English that otherwise happens to be an International language. Chinese cuisine is one of the all-time favorite cuisines of the people all over the world. The mere aroma of the Chinese food wafting through the streets draws people into the restaurants. Chinese cuisine is popular for its variety... a unique...
2 Pages(500 words)Essay

Chinese Culture

.... On the other hand, Outer China constitutes Mongolia, Tibet, Manchuria and Xinjiang. It is multi-ethnic and multi-lingual zone. The land is full of mountains and desert plains which makes it suitable for raising cattle. The biggest challenge is that of transportation and communication. The extreme dry weather adds to the challenge. The external ethnic groups residing here have a different way of living than those living in China Proper. This becomes apparent in their clothing and language which are the symbol of social class and membership of the people to a specific culture.The diplomatic strategy of China will be influenced by the collaboration of resources of both zones. The technological and industrial progressions...
2 Pages(500 words)Essay

Chinese culture

...Insert Introduction One of the world’s oldest and largest cultures is arguably the Chinese culture. The culture extends across large geographical locations in eastern Asia where customs and traditions tend to vary between provinces, cities and towns. Some of the major aspects of the Chinese culture are cuisine, dressing, dressing, literature, music, visual arts, martial arts, religion and so on. Of the 56 officially recognized Chinese groups, the Han Chinese is the largest with a maintained distinct linguistics and regional cultural traditions (Colson, 211). This essay will discuss two...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Examining the influence of culture on KFC in Chinese market for FREE!

Contact Us