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Visual Literacy in Business - Essay Example

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It is used for publicity or in the process of advertising specific products. Therefore, visual communication is an integral marketing avenue for businesses. People tend to relate more…
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Visual Literacy in Business
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Visual Literacy in Business Introduction Visual communication is an extensive affair that has been integrated into business activities. It is used for publicity or in the process of advertising specific products. Therefore, visual communication is an integral marketing avenue for businesses. People tend to relate more to what they see compared to what they hear.
On a personal basis, I have encountered various forms of visual communication for example billboards, TV commercials and magazine and web advertisements. However, some forms of visual communication stand out from the rest. I personally find TV commercials and billboards quite interesting. They totally stand out from the rest.
TV commercials are composed of visual graphics accompanied with verbal explanations of the same. The commercials are effective in drawing attention because of the appealing mode of presentation. Application of audio-visual graphics in the commercials emphasizes what is seen by relating it the relevant audio information. The new trends in graphic design have extensively improved the manner in which TV commercials are portrayed (Gkiouzepas & Hogg, 2011).
Billboards are quite big and easily noticeable. Therefore, the size of the billboards is the initial reason for their effectiveness because it is hard to ignore them. The incorporation of attractive pictorial illustrations of whatever is being advertised also makes billboards stand out. Most of them are located along busy streets and high ways and the messages are encrypted in a simple and understandable format.
The use of visual communication in the media today displays an ever-changing trend. The visual graphics that were being used in past have been elevated to a higher quality that is more appealing. Recent billboards are digitized, in that; they have screens that display visuals like any other appliance with a screen.
Conclusion
The use of effective forms of visual communication would increase the coverage scope of business marketing messages. The information is effectively relayed to the target group. Visual communication can be complemented by verbal communication when advertising on platforms such as televisions and internet sites.
Reference
Gkiouzepas, L., & Hogg, M. K. (2011). Articulating a New Framework for Visual Metaphors in Advertising. Journal of Advertising, 40(1), 103-120. Read More
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