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Competitive analysis and recommendation - Research Paper Example

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In this context, the story of theme park creation that is based on Minions from the two “Despicable Me” movies has changed the situation and made…
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Competitive analysis and recommendation
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Download file to see previous pages According to the analysis made on the new profitable attraction of “Despicable Me” ride, it was the latest piece the Universal Studios’ $1.6 billion expansion, which grossed about $1.5 billion. In other words, the park doubled down as a theme park to rival Disneyland. In fact, Universal Studio Hollywood’s management did this with the aim of luring more visitors by emphasizing on children who are the major revenue contributors in this business. After its success, Universal Studio even increased its competitive potential after an announcement that it is going to use “Fast and Furious” movie for the new ride in the end of this summer. In this context, the addition of new services and experience in the park will significantly boost the revenue collected and the number of attendees. Morris (2014) validates this statement by saying the introduction of Harry Potter helped Universal Studio’s adventure theme park realize 75% attendance increase in 2011. It translated to 75 percent increase in the park`s total revenue for that period. Similarly, introduction of the minions generated more than $600 million in box office revenue for the company. In the given circumstances, Universal Studio has growing ambition and is expecting to draw 50 million visitors by 2020, which is about 18.5% increase comparing to 42.2 million visitors in 2014 (Martin, 2014). With proposed overhaul of the swaths of the park this year, the Universal Studio Hollywood is destined for greater things; therefore; it can be a major force and competitor in the business.
Another competitive advantage of Universal Studio is pricing policy for the new attendants. In general, the context of increasing profits in the business of these two competitors also relies on the increase of price tickets. However, the first entry prices are different. In fact, Disneyland currently ...Download file to see next pagesRead More
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