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Sony Corporation - Essay Example

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Summary

In the essay “Sony Corporation” the author discusses the Sony Corporation, a pioneer in miniaturizing technology to come up with an original class of portable consumer electronics. An individual could argue that Sony’s technological perspective focuses on the creation of new products…

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Subject: Business
Type: Essay
Level: High School
Pages: 1 (250 words)
Downloads: 2

Extract of sample "Sony Corporation"

The leveraging aspect enables the company to create high quality and innovative products for its consumers, which is an element that increases the firm’s sales and revenue (Sony Corporation, 2009). However, the organization’s weakness emanates from its diversification in many business segments. Since the core competency of the company involves the production of consumer electronic goods, the aspect of diversification influences its shifted focus in relation to upholding its core competency.

Sony’s external environment is tense. Technological changes are rapid, which is an indication that it is not possible for an individual to predict it. For this reason, since the corporation depends on technology, its survival depends on research and development initiatives that are essential for enabling the company to remain competitive.

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