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Research proposal - Essay Example

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Information Technology (IT) is no more considered as a complex and highly sophisticated practice restricted within the hands of a few of its fair usage. It has gained considerable attention in the commercialized areas as well as within the public domains for socialization and…
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Download file to see previous pages rious industries, including the UK banking sector is also making vital use of IT networks in their processing of customer services (Ho & Mallick, 2006; Samakovitis, 2006). It is often argued that IT systems hold considerable significance in the building cooperative associations with customer groups that further facilitates better customer serving and hence, contributes to augmented customer loyalty. Both these spectrums, i.e. customer loyalty linked with better customer serving, have been many a time associated with the longevity and continuous expansion of any service sector today, and likely to be apparent in the banking sector as well.
Keeping speculations aside, the UK service sector, which is the other dimension in focus of the title chosen for this study, has been reported as growing impressively over the past few years even if its particular drawbacks remain to be consistent (Mullineux, 2012). The three key dimensions of the UK financial sector, vis-à-vis, and its banking sector involve payment services, insurance services against risk and intermediation services between lenders and borrowers. While all these three dimensions present different challenges for the banking institutions in the UK, the continuously changing demands and shifts in the market functions have somewhat forced these banks to build a close and strong relationship with its customers (Davies & et. al., 2010). The particular problems presented by the UK banking services sector have thus been attempted to be resolved with the usage of IT innovations (Aliyu & Tasmin, 2012). Nevertheless, this topic yet remains as negligibly studied among the modern scholars, indicating a gap in the literature obtainable to test such speculations. Hence, emphasizing this gap currently present in the scholar society, the proposed study will aim at deriving firm conclusions on the strength of influences imposed by IT innovations and developments on the UK banking industry.
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