Corporate Social Responsibility in Disney - Research Paper Example

Disney has identified itself with three areas of corporate responsibility: to the community, the environment, and volunteerism.
1.1. Community
In addition to charitable activities and giving, Disney sustains local economies by paying significant tax revenue to the authority. The Disney consumes local raw materials and labor from the neighborhood. They employ, train, and support the local workforce and its families. They have initiatives that allow employees to be active citizens in the community by showing their care for the community.

1.1.1. The Disney Worldwide Conservation Fund
It was initiated on Earth Day in 1995 to support efforts of global and local non-profits that protect ecosystems, and wildlife, and make a helpful impact on the community. Since its inauguration, the kitty has supported over $20 million in projects in over 112 nations.
1.1.2. Major provider of aid after natural disasters
Disney has always been a key provider of aid and relief after natural disasters, such as the earthquake that hit Haiti in the year 2010.

1.2. Environment
Environmental protection remains to be at the front position of what Disney strives to achieve. This has been achieved through the following:
1.2.1. Walt Disney Motion Picture Studios
Disney has been on the frontline in encouraging environmental education. This is majorly done through television and programming motion pictures geared toward the environment,

1.2.1.1. Disney nature films
Through the film, Disneynature, the company has shared important information and compelling stories that submerge audiences in the natural world. The Disney Worldwide Conservation Fund supports efforts of global and local non-profit organizations that protect ecosystems, and wildlife, and make a helpful impact on the community,
1.2.2. Running Disneyland trains on biodiesel made with cooking oil from the resort’s hotels
The Walt Disney Company has been “operating the biodiesel trains that advanced the dream for being initiators of a steady diet of cleaner-burning and more eco-friendly biodiesel engines.
1 Businessview: The Walt Disney Company - A Leader In Corporate Social Responsibility. June 10, 2103

These trains can reduce the amount of exhaust emitted to the environment.
1.2.3. Disney created the “Green Standard”
Disney created a Green Standard agenda in 2008 to reduce their adverse impact on the environment. The program is directed at meetings/events, workplaces, dining, and travels. Many more recycling bins have been introduced and hanging ads placed in the hotel rooms reminding occupants to shut off the lights and water when not in use. These efforts are geared towards being more eco-friendly. The green standard has spread wide showing just how Disney has lobbied for environmental conservation.

1.3. Volunteerism
1.3.1. The company has been giving free tickets to many people for them to offer a day of volunteer service to an organization of their choice
Volunteerism is a major center of attention for Disney. The company offers free tickets to a million individuals so they to offer a day of volunteer service to a community organization of their choice. ‘’This has encouraged a large number of people in America to commit to volunteering in their communities.
As it has been indicated, the Disney Company has made a massive investment in social responsibility. The three areas, volunteerism, environment, and the community have been the major benefits. On the side of the company, they must be enjoying a lot of customer loyalty due to their generosity. Read More