Dimensions of Service Quality of Burger King - Assignment Example

Dimensions of Service Quality of Burger King Evaluation of quality service at a service provision centre is effectively done through the use of dimensions of quality including tangibles, reliability, responsiveness, assurance, and empathy. The study will analyse the dimension of service quality at Burger King Restaurant located in 4790 South US 41, Terre Haute, IN 47802. DimensionPerformance Tangibles Clean and appealing to the customers eating at the restaurant Well groomed and neat personnel serving the clientsFresh food provision Reliability Slightly long time in providing service Accurate recording of the amount billed for the food at the restaurant Full order is provided as ordered despite the slight delay ResponsivenessEmployees explain the reason for the slight delay, which was the fresh preparation of the food orderedOne is attended to, and order taken as soon as you are shown your table and provided the menu Update on the order progress is fast and makes you patient as you wait keeping you engaged with a fruit drinkAssurance Employees are knowledgeable about the services and products at the restaurant explaining and providing all the information required Burger King has a good reputation and is respected service provider globallyWell-mannered employees ready to help at any time during the time at the restaurant from the parking attendants to the waiters EmpathyEmployees consider personal needs and provide changes to the order to cater for allergies and personal preferences of the customers Customers interests are taken as priority in providing efficient quality food and within the promised time reducing the waiting timeEach customer is treated individually and allocated enough time to order and effectively choose his/her food Verdict: In my opinion, Burger King located in 4790 South US 41, Terre Haute, IN 47802 passed in terms of the dimensions of quality.

The reason for the assertion is that in terms of empathy, assurance, responsiveness, and tangibles the restaurant meet the quality needs fully and despite a long waiting time for the order, meeting the reliability needs halfway, the restaurant passes the quality dimension review.