Internal and External Analysis of General Motors - Research Paper Example

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The tools to be used in the paper aimed to analyze the external environment include PESTLE, Dominant Economic Features, Driving Forces analysis, Porter’s forces, Strategic group map, competitor analysis framework, and key success factors. …
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Internal and External Analysis of General Motors
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Download file to see previous pages According to the research findings, it can, therefore, be said that PESTLE aids in the evaluation of the variables in the external environment that affect the ability of a company to operate efficiently in a certain industry mainly, in the long run. Political: Regulations on the safety and environmental effects of vehicles in the automotive industry are one of the political influents of the external environment. Re-gelation and successful implementation of guidelines on vehicle’s safety and environmental impacts began in 1960 and have increased since then. Economic: the automotive industry is important in the economy through the creation of jobs and being the main user of iron, steel, plastic, vinyl, textiles, rubber, computer chips, and aluminum creating demand and augmenting economic growth. Social: these factors include increased concern for the environment, emphasis on eco-friendly products, and attitudes. The automobile industry produces quality vehicles that provide for esteem and provide for their owners and ensuring esteem and safety. Environmental: challenges of environmental protection in accordance with US Environmental Protection Agency affect the automotive industry. Addressing issues of climate change is one of the main factors that have to be considered by the automotive industry players. So what? According to the PESTLE, there are many things that need to be considered. Being in the automotive industry there are a lot of legal rules and regulation that need to be followed, such as the Automobile Recycling law. The environmental factor also plays a big a part in the automotive industry. Every time a company produces a car they need to address the climate change. All in all the industry provides safe cars and also creates a lot of jobs. ...Download file to see next pagesRead More
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