For the analytical report - Thesis Proposal Example

Technology has revolutionized business activities especially sales and marketing. I will present a variety of smartphone options that the company’s sales and marketing department can use to ensure the achievement of company’s vision in sales. I will then do a comparison of the options gauging their strengths and weaknesses in relation to the objectives of the company. I will ultimately present my recommendation to the company suggesting the best option that it can settle that is relevant to the same objectives.

The company is operating in a highly competitive environment where success involves an integration of many factors .The sales have been dwindling in the past couple of months owing to inadequate networking between the sales staff and the company’s product consumers. The high cost of advertising via the local media (radio and television) has made it virtually impossible to advertise these products adequately. The sales manager noted that the company started losing some of its customers to rival companies.

He noted that this was not necessarily due to the competitors having better products but attributed this to the loss of personal touch between the company sales agents and the customers. The company realised that the figures they were getting from revenue sales were way less than the ones projected at the beginning of the financial year. The scope of the options that I chose for the report have features that will help address these concerns and hopefully provide even more benefits. The company has a goal of further expansion of its network and it’s afraid this would not be possible with poor sales and without an effective system of communication.

With this goal in mind, the company would like a recommendation of my report to suggest a good brand of smartphone that it can invest in for use in sales and