Strong Management Team by Zipcar - Assignment Example

What are the latest advancements that the management has initiated in the company?

What problems doe the management experience with the increasing population of customers in the car-sharing industry?

What are the strategic measures the management has to expand the customer base for Zipcar?

What are the key corporate social responsibility benefits of Zipcar to the community?

Does the management have measures to maintain its sustainable competitive advantages in the current dynamic of the car-sharing industry?

Does the management have sure strategies to achieve sustainable and profitable growth for Zipcar in the car-sharing industry?

How does the management control the vast network of the Company’s services in different locations despite the various challenges involved?

Does the action plan that proposes integrated cost leadership/differentiation strategy best suits Zipcar to maintain competition in the car-sharing industry?

Zipcar has one of the most effective marketing strategies, which enables it to dominate new markets. Word-of-mouth advertisement is fundamental to convince their potential customers of Zipcar.

Zipcar has a significant advantage over its competitors through the opportunity to collaborate with schools and universities in Canada, the UK, Spain, and America. The collaboration increases the potentially profitable market for Zipcar. It is noteworthy that Zipcar faces a variety of threats concerning the competition of new ventures in the car-sharing industry. Again, there are possibilities of customer migration from Zipcar to other new coming car-sharing companies because of their influence.