This discussion stresses that the measurement of leadership is crucial to the organization. Effective leadership will benefit the development of the organization. It could be measured by checking out the performance of the team that is employed for doing a particular task…
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Sir Branson has the quality of effective leadership, and he has the quality of being punctual and gives results to the organization. He also ensures that other employees working for him should consider the efficiency an important factor in their performance. Punctuality and hard works are the best things to measure the performance of the leader in the organization. He is famous in an organization because of his quality of the risk taker. The risks on investments are clearly identified by Sir Branson.
The outcomes of the performances of the employees are the proof that the leadership of the organization is working effectively to enhance the position of the organization. Sir Branson communicates the requirement of the work to its employees in the much better way to increase the efficiency of workers. His workers easily got the idea about the instructions of their leader. Past performances of the employees of the organization are the evidence that the leadership is quite effective and efficient. The leader of the organization could be made more effective if the leader does not change for a couple of years. Unnecessary changing the leader because of the reason except the performance will be harmful to the organization.
Performance of the effective leader could be recognized for his contribution towards the organization. His qualities of performance will put a reflection that has put a positive impact on the organization.Sir Branson is the quality of a passionate leader that take into his account the performance of the employees of the organization. He always remains punctual and teaches others to be punctual. Hardworking practices of the CEO of the company could be seen in the financial reports of the company for past many years.
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Sir Richard Branson founded the group back in 1970 operating as a small company that dealt in keeping the records of Mail-Orders. Through his innovation and creativity the company has witnesses a massive growth in the entrepreneurial arenas. Virgin Group has ventured in a variety of businesses in various sectors such as holidays, health and wellness, mobile telephony, music, and leisure.
In 2011, Virgin Group earned revenues of over 21 billion USD, earned through positive brand reputation domestically and internationally and by maintaining relevant product offerings that are significant for key target markets identified through demographic and psychographic segmentation strategies.
Its commitments concentrate on modern technology, providing excellent customer service, diversification in customer choices and hygiene (Branson, 2012). The group has been leading the airline business by being efficient and effective in the maximization of business opportunities, responding to customer queries and feedback as a priority.
Branson, the Chairman of Virgin Group Limited employs unique management and leadership styles in order to achieve successful organizational goals. This has enabled him to turn the company into a multibillion-dollar multinational company and one of the most recognizable brands across the globe.
From his early life, Branson has been exhibiting strong leadership traits. Having under-performed in his formal education, Branson jumped into business at a young age of 16, when he launched a student newspaper called simple Student. From those humble beginnings, Virgin has developed into a major conglomerate with over 400 businesses or companies operating in number of business sectors.
The author explained that although element of risk is involved once the strategies related to the diversification are implemented; it is because at the initial phase the Virgin Group and its product are expected to be strange towards the area of specialization. Virgin Group has been successful to balance the risk factor with the expected rewards.
For a businessman, the market place is a playground with innumerable possibilities to put his wits on line and reap the results good, bad or indifferent. No wonder, the management books are full of sporting terms like targets, goals, team spirit, etc.
Despite being innovative, the Virgin Group is implementing a “follower strategy” in almost all the businesses it is in, whether in mobile telephony, airlines, financial services, cola drinks, book publishing or travel-related services. It can be noted that Virgin companies are not dominant players in whatever type of business they are in.
The company has diversified into many business sectors in order to take advantage of its brand value and distribution network to achieve business success in a variety of different industries. The CEO of the company had a vision that others could not comprehend. He was not willing to let others get involved in the strategic path of the company.