Buyer behaviour - Assignment Example

Smart Objectives al Affiliation: SMART According to Wayne , Smart objectives means Specific, Measurable, Achievable, Relevant and Time-Oriented. The S.M.A.R.T acronym is used as a guide to developing measurable goals. In planning and marketing a product, SMART objectives helps in achieving the target successfully. This paper discusses how the smart objectives can help in marketing Samsung cell phones especially the Galaxy Note 4.“S” for specific. Here concrete answers have to be provided for questions such as who is the targeted buyer, where to meet the right customers, when to meet them, what the customers need and why.

In marketing the Galaxy Note 4 cell phone, the marketing team has to identify the specific customers, the location, specific time and the client’s requirements.“M” for measurable. In this section, the objectives are examined whether they are assessable in terms of their cost, quality, quantity, deadlines and frequency (Wayne, 2014). In addition, it is the extent that a product can be examined against an absolute standard. For instance, marketing the Galaxy Note 4 requires the accurate details about the cell phone, the cost and performance.

“A” for achievable. The product marketer can answer questions such as how the objectives can be met by a person. That depends on the personnel’s experience, knowledge and skills. The sellers should possess the skills and knowledge to convince the customer to buy.“R” for Relevant. The goals can be realistic or high to achieve. The marketer should decide how high the goals should be (Wayne, 2014). For instance, when marketing Galaxy Note 4, the marketer should have a certain range of targets that is relevant.

That should also answer what will be the impact of the implementation.“T” for time-oriented. This answers a question of when the strategies will be implemented and up to when (Wayne, 2014). Some products may end at a given date. For instance, marketing the Galaxy Note 4 during the Christmas holiday.ReferencesWayne, L. (2014). Human Resources: S.M.A.R.T. Objectives. Wayne University Journals.