Literature review summary - Assignment Example

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The aim of the paper “Conceptual Analysis of Social Networking” is to highlight the impact of social media on an individual’s productivity and on company performance, and to find out the influence of social media on reaching out to more customers and its effect on sales…
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Download file to see previous pages Using social media for work: Losing your time or improving your work? Ioannis Leftheriotis and Michail N. Giannakos 2013 Computers in Human Behavior. To examine whether employees utilize social media for work purposes, what principles boost this usage, and if that utilization is linked with their performance. 1799 employees Feedback in the insurance industry was used to scrutinize the effect of social media on work.  Questioners was the method used  and the questioners were distributed in three ways: (a) Researchers visit the participants work place and give the questionnaire on printed paper. (b) Researchers send an email containing the questionnaire in an on-line form to participants from distant cities. (c)
The IIS Institute holds two large conferences all over the country with people from the insurance industry; links to the online questionnaire are distributed to the conference attendees Results confirmed that in the case of social media for work, employees make extended use of them no matter their age. We found also that both utilitarian and hedonic values influence employees to use more social media for their work, at least in the insurance sector. Last but not least, this study confirms that there is an important relation between the use of social media and the work performance only a small number of possible motivations based on the literature or experts were explored
The consumption of the social media has an impact on the ability of the employee. As such the use within an organization is crucial to the employer. ...Download file to see next pagesRead More
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