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Portfolio - Essay Example

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Summary
A non-profit organization is a group of people organized for purposes other than generating profits and its income is never distributed to its members. These organizations are organized under laws, and use surplus revenues to achieve their targeted goals. Some may be a charity…
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Download file to see previous pages ess surplus, they may be restricted to use it.Their main aim is not to be successful in terms of prosperity, but to give value to the groups of people they deal with. These organizations target to help people globally (Neal, 2001). Moreover, organizations are self-governing meaning they are separate from the government and they control their own activities and also non-compulsory involving some meaningful level of voluntary services.
This is the attraction of funds from other sources to non-profit organizations. An organization’s resources are obtained from the communication of its needs. These organizations have different marketing strategies that are utilized to get money or revenues while spending little of what they have.
For a non-profit organization to be financed it should determine whether the purpose of being financed is viable financially. It should ensure that it demonstrates some competitive advantage to ensure program viability. Marketers learn about the stakeholders who are involved for the course of the organization. The agency of these non-profit organizations understand the world of marketing and tactics more than they are given credits and are better than many institutions think and they need to be treated and also understand that an agency may need to raise funds.
Communication program: According to McLeish (2011), marketing can be seen as a systematic philosophy and approach used in carrying out business. It is important to understand that marketing requires interacting business activities and reinforcing the premises that each area of management has a task to play to have a successful operation.
Pricing: In non-profit organizations, price is the link between the resource allocation and the resource attraction. The company’s price of a product allows it to attract more resources than what they use in the production. Some of these organizations use more than one constituency donors and clients to get more resources for the day-to-day ...Download file to see next pages Read More
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