Nikes Problem Statement - Case Study Example

The company lacked a good management system, and Knight had to recruit a team of talented managers for successful leadership.

The company lacked diversification in its products and produced products for only some specific consumers. It shunned sports like soccer, rollerblading, and golf and focused more efforts on making shoes for the basketball and track markets. This led to falling in sales in the market and the company realized that it had to increase its sales. As a result, the company took its designs and marketing competencies and crafted new lines of shoes for its consumers. It lined up a new line of soccer shoes and started winning a big market share from the soccer market.

The company lacked competencies in marketing and design. To improve on its design it purchased other footwear companies that were complimenting its products. The company lacked a marketing design of convincing its customers that its products were the best. Nike is now searching for new market acquisitions to improve its market share (Henderson et al, 2). The focus on developing new products for new market segments has proved to be a success. Read More