StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Starbucks Coffee Company Onesite Visit - Assignment Example

Cite this document
Summary
The writer of this paper states that upon arrival at Starbucks the first impression is that this is a really well-organized company as evidenced by a magnificent logo and well-painted sidewalks. The company’s logo displays a picture of a lady with a crown…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94% of users find it useful
Starbucks Coffee Company Onesite Visit
Read Text Preview

Extract of sample "Starbucks Coffee Company Onesite Visit"

 Secondly, before one leaves the premises there is a paper available for leaving opinions (Coffeehouse, n.d.). This way, the company is able to track its clientele’s needs and meet them accordingly. Starbucks organizes its shop as per the customer needs. Once inside, there are various seating spaces for persons ranging from one to five. Additionally, one is able to order for a drink from anywhere by simply pressing a button on the table. Competitive edge Starbucks has managed to maintain its competitive edge judging by the number of its ever-increasing clients despite the emergence of other players in the industry.

Nonetheless, Starbucks ought to venture into sale of Mcfood in other countries and States. This is in a bid to fend off competition which could cause problems in the future if competitors capitalize on the company’s weaknesses. At Starbucks managerial control was not witnessed save for one case where the person in charge seemed to have say in almost everything. As to whether this company can maintain its profitability a time like this, the answer would be in affirmative. This is because many of its stores are doing well.

Moreover, the invention by its top executive has enabled it to withstand tough competition from Costa coffee. Finally, the company has set high ethical standards where firstly, the staffs are prohibited against any undiplomatic to clients. Secondly, customer complaints are handled in a professional way without any arguments whatsoever (Coffeehouse, n.d.).

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Starbucks Coffee Company Onesite Visit Assignment - 1, n.d.)
Starbucks Coffee Company Onesite Visit Assignment - 1. Retrieved from https://studentshare.org/business/1662110-starbucks
(Starbucks Coffee Company Onesite Visit Assignment - 1)
Starbucks Coffee Company Onesite Visit Assignment - 1. https://studentshare.org/business/1662110-starbucks.
“Starbucks Coffee Company Onesite Visit Assignment - 1”, n.d. https://studentshare.org/business/1662110-starbucks.
  • Cited: 0 times

CHECK THESE SAMPLES OF Starbucks Coffee Company Onesite Visit

Customer Satisfaction Issues That Starbucks Is Facing

To ascertain the degree of customer loyalty, the researchers were concerns about analysing the data of customers' frequency of visit in the starbucks coffee stores.... According to the research, it was found that 21% of its total customer visits the company's stores more than 8 times per month while 37% of customers visit 3 to 7 times per month.... In 1993 Starbucks registered under company rules and started selling share to expand its business world-wide (Starbucks Corporation, 2013; Lee, 2009)....
11 Pages (2750 words) Coursework

Starbucks Coffee Company

The study aims to reveal different pertinent facts associated with starbucks coffee company in accordance with its expansion in the Indian retail market.... starbucks coffee company was actually established by three of the partners in the year 1971 but at present there are in total ten members in the Starbucks' Board of Directors (Starbucks Corporation, “Starbucks Corporation Board of Directors”).... IMPLEMENTATION starbucks coffee company had opted for international expansion and thus in 1994 Starbucks International was formed....
5 Pages (1250 words) Essay

The Characteristics of Starbucks Coffee Shop

The service that I have chosen for the project is starbucks coffee Shop.... Starbucks is a reputed brand and famous for its coffee.... After that the criticisms against the service will be discussed and recommendations will be presented as to how the service can be improved. The Starbucks brand has been known not only for its coffee and food, but mostly for being one of the companies which incorporates customer service as part of its brand proposition....
12 Pages (3000 words) Essay

Starbucks Companys Marketing Plan

How they are doing This research and writing aims to examine Starbucks' marketing environment and conduct a company resource audit.... The objectives are as follows: Starbucks is now a household name and is continuing to delve into other areas such as joining forces with large companies (Dreyers Grand Ice Cream, Pepsi-Cola, Hear Music, Tazo Tea company, Kraft Foods, etc.... Euromonitor International : Global company Profile (2004) reports,"It aims to position its outlet as customers "third place", a location where the customer feels able to relax free from the pressures of either work or home Starbucks's main objective is to establish Starbucks as the most recognised and respected brand in the world....
12 Pages (3000 words) Essay

Building Starbucks as a company

Becoming a public company had a downside: the obsession with stock price behavior to satisfy Wall Street expectations was emotionally stressful and distracting.... Fast paced growth led Schultz to realize [197-198]2 that for the company to maintain its competitive edge without taking a toll on the company's values, he had to reinvent himself and go back to his entrepreneurial roots.... hellip; The success of the Frappuccino, a cold coffee drink ideal for hot weather, was the result of Schultz's reinvention....
5 Pages (1250 words) Essay

Starbucks Coffee Company

The following essay deals with the starbucks coffee company.... starbucks coffee company: A Term Paper As a specialty eatery, Starbucks Coffee has been known in the market as the leading coffeehouse that offers a good ambience and a variety of coffee products.... As the author of the text puts it, as a specialty eatery, starbucks coffee has been known in the market as the leading coffee house that offers a good ambiance and a variety of coffee products....
2 Pages (500 words) Essay

Description of Starbucks On-site Visit

I suppose that Starbucks should try setting up McFood booths in malls, along the paths or underpasses near it, or in places commonly frequented by people to promote the coffee while selling McFood at affordable costs.... There is a great deal of profiting from consumers with laptops – those often governed by technologies, nowadays – and who would stop by for coffee either to unwind with a gadget playing, reading, or finishing a home-based work.... Sitting down: Do you feel that starbucks is keeping its 3....
2 Pages (500 words) Assignment

Starbucks Coffee Marketing Plan

hellip; This essay will look at the marketing plan for starbucks coffee company.... This discussion will delve into the discussion and analysis of a marketing plan of starbucks coffee, which is a service-oriented business.... The following is starbucks coffee marketing plan.... starbucks coffee is a brand that is synonymous with higher status social groups.... These are the main target markets for starbucks coffee....
7 Pages (1750 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us