Microsoft Leverages Global and Social Media - Research Paper Example

Sandoval indicates that Microsoft covers over 100 countries; thus, has a responsibility to advance their social as well as economic opportunities (152). This, therefore, led to the sharing of Microsoft messages that touched on the “Your Office, Your Terms” slogan which led to more likes on Facebook and followers on Twitter (Hibbard 1).
Q4.
What I liked the most about Microsoft’s approach in leveraging social media is the incorporation of women in their campaigns as the women occupy a considerable percentage of the audience group (Hibbard 1). I also loved the aspect that the company opted not to focus on promotion messages but emphasized the usability of the site and how to improve their experience of the site. This explains why the Microsoft campaign led to more likes than expected. The female executives were targeted, and through file sharing and web conferencing, their businesses grew with a huge margin.
Q5.
What was exceptional and effective about Microsoft’s approach was the editorial calendar. This calendar as Hibbard indicates included the mix of women who are in businesses (1). Through this platform, the women were provided with a platform for making discussions and posting their contributions as far as business deals were concerned. It is through this calendar that the company managed to publish the stories of about 30 women in less than two months. In their social media-based initiative, the venture achieved social action as opposed to the usual interactions (Hibbard 1). The bloggers and users of the social media sites of the Microsoft page were engaged in learning more from the site such as the women who were engaged in business. The social work simply translated the social media and blogging into a sense that made dollars. The benefits that accrue from the Microsoft social initiative are indeed inescapable and more so for the women who wanted to start their own enterprises.
Q6.
Microsoft can be found on social media sites such as Facebook and Twitter. On Facebook, the link is https://www.facebook.com/Microsoft while on Twitter, the link is https://twitter.com/Microsoft.



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